Director, Audience Insights

4 days ago


HastingsonHudson, New York, United States Warner Bros. Discovery Full time
Job Title: Director, Audience Measurement

Join Warner Bros. Discovery as a Director, Audience Measurement, and be part of a team that drives innovation in media measurement and attribution. In this role, you will lead the development and implementation of new measurement solutions, working closely with cross-functional teams to deliver cutting-edge analytics and insights to our clients.

Key Responsibilities:
  • Develop and execute Proof of Concept (PoC) initiatives to accelerate Warner Bros. Discovery's next-generation measurement and currency capabilities.
  • Collaborate with measurement providers to leverage their unique data offerings and methodological expertise to drive incremental improvements to Warner Bros. Discovery's measurement of client campaigns.
  • Work with sales leads to ensure Warner Bros. Discovery's audience measurement offerings are clear to our brand and agency clients, and gather requested improvements to further Warner Bros. Discovery's capabilities in providing effective audience measurement.
  • Lead the Audience Measurement team to be a center of excellence within the overall Ad Sales Research, Data & Insights department.
  • Track and synthesize data assets and methodology for common 3rd party measurement offerings that Warner Bros. Discovery or their advertiser partners might have an interest in.
  • Conduct in-depth analyses of linear and digital datasets that employ methodological revisions to alter reported audience levels from the existing offering from the measurement partner.
Requirements:
  • 8-12 years of experience in ad-tech, media measurement, programming, or ad agency, with hands-on experience in media measurement and the development of measurement products.
  • Experience and familiarity with programming languages (SQL, Python, R) for data analysis.
  • Solid knowledge of major linear and digital TV measurement reporting services (e.g. Comscore, Nielsen, VideoAmp).
  • Solid knowledge of cross-platform and addressable measurement of broad demo and advanced audiences.
  • Bachelor's degree in a related field (computer science, mathematics, marketing analytics, statistics, economics).
  • Must have legal right to work in the United States.
What We Offer:

Warner Bros. Discovery offers a competitive salary range of $105,000 - $196,672 per year, as well as annual bonuses, short- and long-term incentives, and program-specific awards. We also provide a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.



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