Subscription Growth Manager

4 days ago


HastingsonHudson, New York, United States Warner Bros. Full time
About the Role

We are seeking a highly skilled Subscription Growth Manager to join our Revenue and Growth team at Warner Bros. Discovery. As a key member of our team, you will be responsible for driving the execution of customer and subscriber acquisition and retention campaigns across various channels.

Key Responsibilities
  • Develop and implement marketing campaigns that drive customer acquisition and engagement throughout the user journey.
  • Work closely with our partners in engineering, product design, analytics, and marketing to ensure seamless campaign execution.
  • Manage, execute, and scale acquisition and engagement campaigns across channels, with a strong focus on paid social and email channels.
  • Collaborate with cross-functional teams to identify opportunities for growth and optimize marketing strategies.
  • Monitor and analyze campaign performance, providing data-driven insights to inform future marketing initiatives.
Requirements
  • 5+ years of experience in implementing and managing audience acquisition or growth marketing campaigns, with a focus on subscription marketing.
  • Proven expertise in marketing technology tools, CDPs, Facebook Ads, and Google Ads, with a strong understanding of best practices for campaign structures, creative strategy, and conversion optimization.
  • Excellent understanding of email best practices and hands-on experience creating and managing campaigns with ESPs.
  • Knowledge of general UX design, web pixel/tagging structures, and HTML.
  • Strong working knowledge of analytics and business intelligence tools, such as Adobe Analytics, Looker, Tableau, Domo, or similar.
About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry, with a rich history of creating iconic content and beloved brands. We offer a dynamic and inclusive work environment, with a focus on career development, thoughtfully curated benefits, and the tools to explore and grow into your best self.

We are committed to building a workforce that reflects the diversity of our society and the world around us. We are an equal opportunity employer and welcome applications from qualified candidates who share our values and passion for innovation and creativity.



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