Marketing Automation Specialist
3 days ago
In today's fast-paced business environment, it's essential to have a deep understanding of marketing automation and campaign management.
We're seeking a highly skilled Marketing Campaign Specialist to join our team at CommScope. As a key member of our marketing team, you will be responsible for developing and executing cross-channel marketing campaigns using Marketo.
Your primary focus will be on project management, campaign execution, and segmentation strategy development. You will work closely with our global marketing, sales, and IT teams to understand objectives and ensure that our marketing efforts meet those objectives.
Key Responsibilities:
- Develop and execute cross-channel marketing campaigns using Marketo
- Manage and execute project plans, timelines, and budgets
- Collaborate with cross-functional teams to understand objectives and develop segmentation strategies
- Measure and report campaign success using metrics and analytics
- Stay up-to-date with the latest Marketo features and best practices
Requirements:
- Bachelor's degree in marketing or equivalent experience
- Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level
- Experience in marketing campaign lead management, metrics best practices, and campaign management
- Knowledge of email and landing page best practices
- Demonstrated capabilities in managing large and complex audience segments & messaging sequences
- Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
- The chance to work with a leading provider of communications infrastructure solutions
CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at .
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