Strategic Marketing Director

5 days ago


Irving, Texas, United States Sena Technologies Inc Full time

**Job Title:** Strategic Marketing Director

**Location:** (Estimated Salary: $120,000 - $180,000 per year)

Company Overview:

Sena Technologies Inc is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh IntercomTM, ensuring superior user experiences in terms of safety and performance.

We are seeking an experienced Strategic Marketing Director to join our team. The ideal candidate will have a strong background in digital marketing, leadership skills, and the ability to develop and execute strategic marketing plans that drive business growth.

Key Responsibilities:

  1. Digital Strategy Development: Develop and execute comprehensive digital marketing campaigns across multiple platforms, including search engines, social media, email marketing, and display advertising.
  2. Marketing Leadership: Lead cross-functional teams to create impactful product launch strategies, including content creation, promotions, and events.
  3. Data Analysis: Analyze campaign performance using tools like Google Analytics and provide actionable insights for improvement.
  4. Team Management: Manage online advertising efforts, including pay-per-click (PPC) campaigns on Google Ads and social media platforms.
  5. Content Creation: Collaborate with content teams to ensure adherence to SEO best practices, including keyword research and on-page/off-page tactics.
  6. Budget Optimization: Optimize advertising budgets based on performance metrics to achieve the best return on investment (ROI).

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 3-5 years of proven marketing leadership role with a demonstrated record of success.
  • Skills: In-depth knowledge of SEO, SEM, PPC, and social media marketing strategies; proficiency in using digital marketing tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

What We Offer:

  • Career Growth Opportunities: Join a dynamic team and take your career to the next level.
  • Competitive Salary: Estimated salary range: $120,000 - $180,000 per year.
  • Flexible Work Environment: Work from home or in our office, depending on your preference.


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