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Global Brand Marketing Manager
2 months ago
Job Summary:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Johnson Health Tech Companies. As a key member of our global marketing team, you will be responsible for leading our global brand website strategy and overseeing the execution of digital marketing campaigns across various channels and subsidiaries.
Key Responsibilities:
- Develop and execute global digital marketing strategies to drive brand awareness and engagement across multiple channels and subsidiaries.
- Manage and oversee the development and implementation of global brand websites, ensuring consistency and alignment with company branding and messaging.
- Collaborate with cross-functional teams, including global marketing managers, creative teams, and development teams, to ensure seamless execution of digital marketing campaigns.
- Provide functional expertise and best practices in digital marketing, including SEO, content marketing, and social media, to ensure optimal campaign performance and ROI.
- Develop and manage budgets for digital marketing campaigns, ensuring effective allocation of resources and ROI.
- Partner with the User Experience team to ensure digital branding elements are consistent across all digital properties.
- Develop and execute global social media strategy, including content creation and campaign execution.
- Contribute to thought leadership in digital communications strategy, staying up-to-date on industry trends and best practices.
- Ensure alignment with company goals and objectives, providing regular progress updates and insights to senior leadership.
Requirements:
- 4-year degree in marketing, marketing research, communications, or related field.
- Successful track record managing global websites, digital campaigns, SEO, content marketing, and social media.
- Experience defining creative and media strategy from brief through execution.
- Proven use of online analytics to interpret results, identify site opportunities, and drive strategic marketing decisions.
- Working knowledge of HTML and CSS.
- Experience working in any Content Management System (CMS).
- Experience with AdWords and Google Analytics.
- Excellent project management skills and strong attention to detail.
- Skilled in analyzing and interpreting research results and their business impact.
- Proven experience leading cross-functional creative teams to achieve desired work products.
- Able to handle multiple projects simultaneously.
- 1+ years' experience managing a staff, including hiring, training, and mentoring.
Preferred Qualifications:
- Microsoft Office Suite required.
- Valid driver's license required.
- Occasional travel may be required.
Benefits:
- Excellent compensation package.
- Team-oriented work environment with growth opportunities.
- Health & Dental Insurance.
- Company paid Life Insurance.
- 401(k).
- Paid Time Off benefits.
- Product discounts.
- Wellness programs.
