Marketing Assistant Manager

6 days ago

Cottage Grove, Wisconsin, United States Johnson Health Tech Companies Full time
Job Title: Assistant Marketing Manager

We are seeking a highly motivated and detail-oriented Assistant Marketing Manager to join our team at Johnson Health Tech Companies. As a key member of our marketing team, you will play a crucial role in driving our marketing efforts with strategic accounts by supporting the development and execution of account-based marketing (ABM) initiatives.

Responsibilities:
  • Collaborate with the Strategic Account team to identify opportunities to increase awareness, reputation, and consideration for our products and solutions.
  • Support the execution of account-based marketing (ABM) programs tailored to the specific needs and attributes of each strategic account.
  • Work with the creative team to develop personalized content for account-based marketing campaigns.
  • Build and maintain strong relationships with sales, internal team members, and within strategic accounts.
  • Assist with the planning, coordination, and execution of customer visits and programs.
  • Create tools & resources that support and enable our sales team.
  • Champion alignment between sales, marketing, and other internal departments.
  • Create and distribute internal communications to increase awareness of strategic account marketing assets.
  • Assist in the maintenance of comprehensive strategic account profiles and contacts.
  • Gather and share insights from strategic accounts and market trends to inform marketing initiatives.
  • Manage advertorial calendar and coordinate the completion of deliverables for media buy assets.
  • Maintain and update strategic account marketing tools (Microsites, Box Folders, Document Libraries, etc.).
  • Identify strategic account showcase installations; plan and coordinate photo/video shoots at those locations.
  • Contribute copy and content for our brand's social media platforms (Facebook, LinkedIn, Instagram, etc.).
  • Support the planning and execution of tradeshows and events, including coordinating pre- and post-event communications.
  • Assist in writing proposals and RFPs as needed.
  • Accurately manage expenses in accordance with budgetary requirements.
  • Provide support for other duties and projects, as assigned.
Requirements:
  • 4-year degree in marketing, marketing research, communications, or related field required.
  • A minimum of 5 years of experience in executing marketing strategies and programs, including working within predefined brand standards.
  • Experience in B2B marketing; health club industry experience is a plus.
  • Effective project management experience.
  • Able to handle multiple projects simultaneously.
Benefits:
  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k)
  • Paid Time Off benefits
  • Product discounts
  • Wellness programs

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

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