Digital Marketing Specialist

5 days ago


Atlanta, Georgia, United States WebMD Full time
Job Summary

The Digital Marketing Specialist plays a crucial role in driving business objectives by developing innovative marketing campaigns that increase awareness and demand for WebMD Ignite solutions and services. This position is responsible for key marketing initiatives including lead generation and nurturing, promotions, and overseeing tactical execution of account-based marketing campaigns.

Key Responsibilities
  • Collaborate with Strategic Marketing to create innovative B2B marketing campaigns that convince more organizations to choose WebMD Ignite solutions.
  • Draft, gain consensus on, and implement plans for marketing projects.
  • Work with creative team and outside vendors to execute effective marketing projects in collaboration with a wide variety of WebMD Ignite roles, including executives, product and product marketing managers, sales executives, and account managers.
  • Conduct marketing research and collaborate with others to develop compelling messaging.
  • Design and execute marketing automation and lead nurturing programs, including creating drip campaigns, scoring leads, and reporting performance.
  • Develop and implement advertising strategy. Identify best opportunities, manage budgets, develop assets, and analyze results.
  • Create and execute marketing plans for conferences, trade shows, and other events.
Requirements
  • Bachelor's degree in marketing, communications, English, or equivalent experience.
  • 3 years' experience creating compelling and creative marketing, communications, and public relations projects for B2B audiences.
  • Working in healthcare and demonstrated understanding of the healthcare market a plus.
  • Excellent verbal and written communication skills.
  • Exceptional organization skills and the ability to manage multiple, diverse projects in a fast-paced environment.
  • Competency with DemandBase or 6sense platforms a plus.
  • Competency with GSuite, MS products (Word, Excel, Outlook, PowerPoint) required; familiarity with Adobe Creative Suite, and Salesforce a plus.


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