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Head of Growth Marketing

2 months ago

Atlanta, Georgia, United States EverTrue Full time

About Us:
EverTrue stands at the forefront of advancement software, empowering fundraising initiatives for educational institutions and non-profit organizations. Following our merger with ThankView in October 2021, led by Rubicon Technology Partners, we have cultivated a dynamic, mission-driven team dedicated to our impactful work.
Our core mission revolves around fostering relationships, inspiring generosity, and enhancing lives.

By integrating institutional data with actionable insights from various partners, we equip education fundraising professionals with the essential tools to engage alumni, secure support, and evaluate success.

Currently, numerous higher education and K-12 institutions depend on EverTrue to effectively engage, identify, prioritize, and manage their fundraising prospects.

As a remote-first, U.S.-based organization, we support employees across over 30 states, fostering a culture of knowledge sharing, celebrating achievements, encouraging creativity, and ensuring enjoyment in our work. This position is available for employment in select states.

At EverTrue, we understand that it is unrealistic for candidates to meet every criterion outlined in a job posting.

We invite you to apply if you fulfill the majority of the requirements, as we recognize that skills develop over time.

If you are eager to learn and grow with us, we welcome your application.

EverTrue is an equal opportunity employer, committed to creating a workplace that values diversity and inclusion.

We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

We actively promote diversity, equity, and inclusion to enhance employee engagement, client satisfaction, and external partnerships. We believe that a more inclusive environment leads to greater collective success. Diversity is integral to our identity.

Your Profile:
(Required) You possess a minimum of 5 years of experience in developing and executing lifecycle marketing strategies that achieve key acquisition, engagement, and retention objectives.
You have a background in Marketing within a SaaS company, ideally in a scale-up or high-growth context.
You have demonstrated success in growth marketing or demand generation roles.
You are skilled in leading enterprise demand generation strategies, performance marketing techniques, and content strategy development.
You have practical experience executing marketing campaigns across multiple channels.

Your analytical mindset enables you to utilize data and metrics for informed decision-making and marketing optimization.

You exhibit strong communication skills, facilitating effective collaboration with cross-functional teams and articulating marketing initiatives to key stakeholders.


Your Contributions:

You will establish a sustainable, scalable, and repeatable growth and demand generation framework that propels EverTrue into its next growth phase.

You will mentor and lead a team focused on demand marketing, events marketing, account-based marketing, and more.

You will devise strategies and programs to support growth across various segments, from an ABM strategy in Enterprise to a high-velocity approach for smaller markets.

You will collaborate with Sales, Product Marketing, and Customer Success leaders to implement EverTrue's overarching marketing strategy and objectives.

You will create comprehensive content programs across diverse channels (content, email, digital ads, social media, events), optimizing for the highest performing and pipeline-converting channels.

You will work with cross-functional teams to enhance and further develop best-in-class marketing data and technology capabilities.

Why You Will Appreciate Being Part of Our Team:

We provide competitive compensation, with a salary range for this role between $130K - $140K. Additionally, we cover 80% of your healthcare premium, and we operate in a remote-first environment with no plans to return to a physical office. Our well-being perks are valued at $25K.

Experience a True Adventure on us; after your first year, we offer $2,000 for a vacation, and you will enjoy your True Birthday, where you will receive your birthday off, and EverTrue will contribute to a charity of your choice.

Enhance your personal and professional development with our True Growth perk, which provides a stipend for self-investment.

In terms of work-life balance, we offer discretionary time off, 12 holidays, 8 sick days, half-day summer Fridays, a recharge week at year-end, and monthly Flex Fridays.

We are committed to ensuring that you feel excited, fulfilled, and happy in your work.

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