Senior Media Strategist

1 day ago

Burbank, California, United States Warner Bros. Full time
About the Role

We are seeking a highly skilled and experienced Media Strategist to join our team at Warner Bros. Discovery. As a key member of our global media team, you will be responsible for developing and executing media plans for our theatrical titles across all verticals, including TV, digital, audio, outdoor, and experiential.

Key Responsibilities
  • Develop and deploy media plans for all theatrical titles across all verticals, including TV, digital, audio, outdoor, and experiential.
  • Direct and oversee an agency team of 50+, including specialists in broadcast planning/buying, digital/planning/buying, social media, outdoor, and marketing science.
  • Manage the day-to-day operations of the WB Theatrical media team, providing consistent strategy direction and close review of work.
  • Work closely with International regional teams to ensure campaigns are consistent and cohesive across the world; develop global learning agendas and negotiate global vendor partnerships wherever possible.
  • Communicate media plan strategy and details to filmmakers, film partners, and senior-level executives on a regular basis.
  • Work with publicity, creative, and servicing teams to coordinate talent involvement and content creation for media sponsorships and corporate synergy integrations.
  • Regularly monitor and track competitive landscape and strategy and recommend revisions to WB plans as needed to keep pace with competition.
  • Work closely with analytics and research teams to regularly monitor and track various data streams pertaining to the overall health and efficacy of the media campaign; synthesize those data outputs into actionable feedback and direction and use them to inform the strategy of current and future media plans.
  • Work closely with WB Finance to ensure that all media budgets are tracked and reported accurately at both the divisional and corporate levels.
Requirements
  • Minimum of 10 years of experience in media strategy, planning, and execution with a minimum of 6 years specific to an entertainment account.
  • Deep digital media/analytics experience required.
  • International experience preferred.
  • BA in Communication, Business Administration, or related field.
  • Knowledge of marketing, media, and entertainment sufficient to develop media plans for the promotion of Warner Bros. films.
  • Ability to analyze the effectiveness of media advertising.
  • Ability to supervise, guide, and evaluate support staff in the performance of their tasks.
  • Ability to communicate effectively and tactfully with persons on all levels, including clients and outside vendors.
  • Detail-oriented.
  • Ability to work independently.
  • Ability to work under time constraints in a fast-paced environment.
  • Ability to problem-solve.
  • Ability to provide direction to support staff.
  • Ability to manage multiple projects simultaneously.
About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry, with a portfolio of iconic brands and beloved content. We are committed to creating a diverse and inclusive workplace that reflects the diversity of our society and the world around us.

We are an equal opportunity employer and welcome applications from qualified candidates who share our values and commitment to excellence.

Please note that we are disclosing the compensation range for this role in compliance with local law. The actual salary will vary based on various factors, including external market data, internal equity, location, skill set, experience, and performance. In addition to base pay, we offer a range of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.

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