Digital Marketing Strategist

2 days ago

New York, New York, United States SourcePro Search Full time
{"title": "Digital Marketing Specialist", "description": "Key Responsibilities

As a Digital Marketing Specialist at SourcePro Search, you will be responsible for developing and coordinating content for corporate intranets and websites, maximizing digital engagement, and driving demand. You will also help manage and support digital marketing platforms, including the Firm\u0027s website, social media platforms, and email initiatives.

What You\u0027ll Do:
  • Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals of collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels.
  • Contribute to the Firm\u0027s social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms.
  • Support social and other digital campaigns and report analytics for the Firm\u0027s paid social media advertising.
  • Help to maintain the Firm\u0027s digital platforms, including the Firm\u0027s website, social media accounts, and other marketing materials.
  • Draft content for social media posts and campaigns.
  • Support the rollout of the firm\u0027s Employee Advocacy tool and encourage participation with the lawyers and business professionals.
  • Support the Firm\u0027s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting.
  • Write, edit, and help develop marketing collateral, including internal and external web content, social media content, email newsletters, and client alerts.
  • Work with key lawyers, business development reviewers, and others, as needed, to get final approval of drafted text.
  • Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity.
  • Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior.
  • Execute digital campaigns using marketing automation tools.
  • Establish project schedule based on current workload and requirements of specific projects.
  • Handle additional related projects as assigned.
What You\u0027ll Bring:
  • Bachelor\u0027s degree (required).
  • At least 5 years of experience working in a corporate communications/professional services/digital marketing environment.
  • At least 5 years of experience coordinating and creating content for corporate intranets and websites.
  • Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts.
  • Advanced knowledge of HTML and other Website technologies.
  • Experience with managing and executing email campaigns.
  • Experience with managing social media, including LinkedIn, Twitter, and Facebook, and paid campaigns.
  • Expert-level proficiency in MS Office Suite and Adobe PDF Creator.
  • Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar.
  • Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.
", "lang_code": "en-US"}

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