Digital Marketing Strategist

2 days ago

New York, New York, United States PRIMARY WAVE MUSIC PUBLISHING Full time
{"Job Title": "Digital Marketing Specialist", "Job Description": "Primary Wave Music Publishing

We are seeking a highly skilled Digital Marketing Specialist to join our team at Primary Wave Music Publishing. As a key member of our marketing team, you will be responsible for developing and executing innovative digital marketing campaigns to further our artists' data capture, sales, and advertising goals.

Key Responsibilities:
  • Develop overall digital strategy and build/execute innovative campaigns to further our artists' data capture, sales, and advertising goals.
  • Develop creative out-of-the-box ideas and campaigns.
  • Create and manage internal communication decks as required.
  • Create social media content calendars and monitor social media pages.
  • Direct and manage relations with internal digital team as well as 3rd party partners and agency clients.
  • Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions.
  • Direct and approve creative processes for all internal and external marketing collateral.
  • Work closely with internal talent management and publishing teams to develop and maximize opportunities.
  • Manage and/or liaise with artist web properties, e-commerce stores with any updates, SEO optimization and keyword usage.
  • Track and interpret data to compile reports for clients and others as needed.
  • Assess new technologies, partners and develop new opportunities.
  • Manage digital paid media campaigns with media agency, agents, and labels.
  • Manage email marketing communications for artists throughout projects.
  • Assist with basic in-house graphic design and video editing needs across all Primary Wave departments.
  • Ensure best practices are used with attention to new digital trends and platform updates.
Qualifications/Skills and Education Required:
  • 3+ years' experience working in the music or entertainment fields managing digital marketing campaigns and relationships with digital and social partners.
  • Possess a passion for music, social media, lifestyle blogs, and discovering new music in interesting ways.
  • Reads blogs (tech and entertainment) every day, installs every new app just to try it out.
  • Excited by a collaborative high-volume work environment.
  • Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a can-do attitude.
  • A passion for music and live events, interest in understanding how content performs, leveraging available platforms and data.
  • Natural storyteller who understands the brand DNA, voice, and aesthetics.
  • Strong organizational and copywriting skills.
  • Excellent attention to detail, including grammar and spelling.
  • Adept in Photoshop, Video Editing Programs (Final Cut Pro, Premiere, etc.) and Microsoft Office (Outlook, Excel, Word, etc.) and Basic HTML experience is a major bonus.
  • Entrepreneurial mindset.
  • Able to read and react to trends in the social and online space.
  • Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them.
  • Strong presentation skills (both written and spoken), creativity and adaptability.
  • Demonstrated ability to develop content for online use.
  • Experience writing copy and creation of photo/video content.

We offer exceptional benefits, including a competitive salary, excellent career path, healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, and vacation. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To apply, please click on the below Apply Now link to complete an application and submit your resume. Individuals can perform essential job functions with or without reasonable accommodation.

"}

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