Digital Performance Marketing Strategist

1 day ago

New York, New York, United States Clear Full time
About the Role

We are seeking a highly skilled Digital Performance Marketing Strategist to join our team at CLEAR. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies that drive customer acquisition and revenue growth.

Key Responsibilities
  • Strategic Development:
    • Develop and implement comprehensive performance marketing strategies to achieve CLEAR's business objectives.
    • Identify and evaluate new opportunities for growth across digital channels.
    • Collaborate with senior leadership to align marketing strategies with company goals.
  • Campaign Execution and Optimization:
    • Manage and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
    • Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments.
    • Perform A/B testing and other optimization techniques to enhance campaign effectiveness.
  • Data Analysis and Reporting:
    • Utilize analytics tools to track, measure, and report on key performance indicators.
    • Provide actionable insights and recommendations to improve campaign performance.
    • Prepare regular performance reports for senior management.
  • Team Leadership:
    • Lead and mentor a small team, fostering a collaborative and high-performance culture.
    • Set clear goals and provide ongoing feedback and development opportunities.
    • Encourage innovative thinking and continuous improvement within the team.
  • Project Management and Prioritization:
    • Manage multiple projects simultaneously, ensuring timely delivery and optimal performance.
    • Prioritize tasks effectively to maximize impact and meet business objectives.
    • Maintain a flexible approach to respond to shifting priorities and emerging opportunities.
  • Budget Management:
    • Oversee the performance marketing budget, ensuring optimal allocation of resources.
    • Track spending and ROI, making adjustments as necessary to maximize return on investment.
Requirements
  • 5+ years of experience in digital performance marketing with a proven track record of success.
  • Strong analytical skills and have experience using analytics tools to drive marketing decisions.
  • Hands-on expert with experience in major digital advertising platforms (e.g. Google Ads, Facebook Ads, and more).
  • Excel in managing multiple projects simultaneously, with strong project management skills.
  • Self-starter with a proactive approach to identifying and capitalizing on new opportunities.
  • Thrive in a fast-paced, rapidly evolving environment and can adapt to shifting priorities.
  • Strong leadership skills, capable of leading and mentoring a small team to achieve exceptional results, fostering a collaborative and high-performance culture.
What We Offer

At CLEAR, we offer a comprehensive benefits package, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $120,000 - $150,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

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