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Digital Marketing Strategist

1 month ago

Providence, Rhode Island, United States Communications Collaborative Full time
Marketing Campaign Manager

Communications Collaborative is seeking a highly skilled Marketing Campaign Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing campaigns that drive business growth and engagement.

Key Responsibilities:

  • Design and execute comprehensive marketing campaigns across email, social media, search engine marketing, and content marketing channels.
  • Develop and maintain a deep understanding of our target audience and create targeted marketing campaigns that resonate with them.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives and goals.
  • Analyze campaign performance and provide actionable insights to inform future marketing strategies.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure our marketing efforts remain effective and efficient.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of experience in a marketing-focused role, with a proven track record of developing and executing successful marketing campaigns.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.
  • Strong understanding of SEO best practices, keyword research, and SEM strategies.
  • Experience in managing PPC campaigns, social media advertising, display ads, and retargeting.
  • Proven ability to create, segment, and analyze email marketing campaigns.
  • Strong written and verbal communication skills, with experience in copywriting for email and social media.
  • Ability to analyze digital marketing metrics and performance data, and provide actionable insights for optimization.
  • Strong skills in creating and presenting reports to track campaign performance and ROI.
  • Problem-solver with the ability to adapt strategies based on analytics, market trends, and feedback.
  • Ability to work collaboratively in a team environment, as well as independently, with a proactive and solution-oriented mindset.
  • Highly organized with excellent time management skills to handle multiple projects and deadlines effectively.
  • Basic knowledge of graphic design tools for creating visual content.