Regional Sales Director

5 days ago

Woburn, Massachusetts, United States LaserAway Full time
Job Description

As a seasoned business and sales leader, you will oversee all aspects of the in-clinic business from sales performance to daily operations across multiple locations within the Northeast region.

Key Responsibilities:

  • Partner with the HR and recruiting teams to effectively hire and coordinate labor within each clinic, ensuring each location has a strong leader who can drive performance.
  • Strategize with Location Directors to ensure PCC and clinician staffing matches expected patient booking demand while driving optimal labor and schedule utilization.
  • Utilize DOMO and KPI tools to track and monitor regional sales, same store sales growth, category sales, treatment statistics, average ticket size, and in-clinic conversion to establish location goals and drive top-line performance.
  • Partner with Operations and Finance to track overtime hours, time and attendance, staff/schedule utilization, inventory management, and 4-wall expenses to ensure productivity and efficiency.
  • Monitor new patient vs return patient stats, outbound call productivity, survey results, Yelp/Google ratings, NPS, and overall friendliness scores to facilitate a positive patient experience across locations.
  • Take a hands-on approach to mentoring Location Directors to drive in-clinic sales and same store sales growth, spending a minimum of 5 days per week in-clinic depending on business needs and performance.
  • Review and resolve sales discrepancies in accordance with sales guidelines.
  • Perform ongoing training and education for all team members as needed, hosting weekly LD leadership calls and regular check-in calls/visits.
  • Actively assess the clinical team and schedule training and sign-offs as needed.
  • Coach team members on LaserAway sales processes and protocols, ensuring adherence to all SOPs.
  • Enforce LaserAway brand standards across all locations.
  • Weekends and evening availability are required, including filling in for Location Directors as needed.
  • Develop succession plans to enable scale and growth of the business.

Requirements:

  • Strong talent acquisition, evaluation, and development skills, with the ability to personally recruit and develop strong talent.
  • A leader by example, exhibiting leadership through actions and adopting a hands-on approach to drive sales, manage operations, and deliver excellent patient experiences.
  • Commercially and operationally sound, motivated by performance metrics and with a strong understanding of operations, processes, and organizational structure to positively impact top-line and 4-wall margin.
  • Strong management and mentorship qualities, with the ability to effectively listen and guide teams to create a strong team culture and unified goals while holding teams accountable for performance and adherence to LaserAway values.
  • A strategy and planning orientation, with the ability to create a credible regional strategy and establish a tactical plan to execute against that strategy in the broader framework of the strategic vision set forth by the leadership team.

Benefits:

  • A generous pay structure with additional earning potential through performance review.
  • Healthcare benefits, including dental, vision, and 401(k).
  • Paid Time Off.
  • Generous employee discounts.

Disclaimer:

This job description is not all-inclusive, and LaserAway reserves the right to amend this job description at any time. LaserAway is an Equal Opportunity Employer.

Employees must be able to perform the essential functions of the position satisfactorily, and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

The Employer retains the right to change or assign other duties to this position.

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