Director, Media Platform and Data Strategy Solutions Architect

21 hours ago


Chicago, Illinois, United States Publicis Groupe Full time
About the Role

We are seeking a highly experienced and skilled Director, Media Platform and Data Strategy to join our team at Publicis Groupe. As a key member of our organization, you will play a critical role in driving the development and implementation of our media and data strategies.

Key Responsibilities
  • Guide and drive the use of data and technology to impact media strategies for brands based on business objectives.
  • Collaborate across Strategy, Investment, and Analytics to oversee the deployment and activation of marketing technologies.
  • Evaluate new and current data & technology partners and new approaches for greatest client impact.
  • Pioneer innovative approaches & solutions to address business objectives (via custom solutions) and industry gaps (via agency product development).
  • Lead a team and leverage talents and abilities to achieve best solutions and results possible.
  • Build and maintain relationships amongst internal and external stakeholders.
  • Build presentations and deliver to internal partners and clients.
  • Serve as the marketplace representation for Starcom's Data Practice and its impact on client businesses.
  • Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms.
  • Communicate opportunities, learnings, and recommendations with authority and credibility.
  • Develop business cases for the client to secure talent in Starcom talent and technology.
Requirements
  • Bachelor's degree or higher preferred, ideally in marketing, advertising, business, technology, analytics, or equivalent.
  • 7+ years of professional experience in consulting (strategy or operations), digital and advanced analytics, marketing technology, digital strategy, and buying.
  • Strong attention to detail and understanding sense of urgency.
  • Proven track record in establishing priorities and strategic thinking.
  • Strong entrepreneurial mindset with the drive to dig in, problem solve, and evolve solutions; comfortable providing clarity in times of ambiguity.
  • Ability to cultivate relationships with technology.
  • Excellent written and verbal communication skills.
  • Excellent relationship building and decision making skills with the ability to think creatively.
  • Proficiency in Microsoft Office Suite.
About Publicis Groupe

Publicis Groupe is a global communications leader that provides a full range of marketing, digital, and business transformation capabilities for the world's biggest brands. Our mission is to empower our clients to build their businesses and drive growth through creativity, innovation, and technology.

We offer a comprehensive benefits package, including paid family care, adoption and surrogacy support, pet adoption assistance, employee assistance programs, health and wellness benefits, tuition assistance, paid time off, matching gifts, and flexible working arrangements.



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