Senior Creative Executive

1 week ago


New York, New York, United States Betches Media Full time

Position: VP, Creative Director

About the Company:

Betches Media is a leading platform dedicated to humor and entertainment content tailored for women, providing innovative material across various channels such as websites, social media, podcasts, and events. Established in 2011 by Aleen Dreksler, Sami Sage, and Jordana Abraham, Betches Media distinguishes itself as a digitally native media organization driven by women.

With a vast audience exceeding 250 million individuals, the company's philosophy centers on authenticity, humor, and relatable narratives, striving to cultivate a space where women can candidly engage with real-life topics. Recent advancements have seen Betches Media align with UK-based parent company LBG Media, broadening its global reach and impact.

Role Overview:

Betches Media is in search of a dynamic VP, Creative Director to define the creative vision and strategic direction for the brand and its collaborators. This crucial position involves a blend of creative development, strategic oversight, leadership, and practical implementation. The successful candidate will guide a team, transforming brand collaborations into engaging storytelling experiences through inventive design and content. This role will report directly to the Revenue Leadership team.

Key Responsibilities:

  • Drive and manage creative strategies for brand collaborations
  • Work alongside various teams to create comprehensive creative solutions
  • Focus on diverse content formats, especially video content for social media platforms
  • Oversee client projects, leading teams to deliver outstanding results
  • Adopt a holistic approach to campaign strategies, integrating multiple elements
  • Encourage creative thinking and challenge existing strategies when necessary
  • Mentor and motivate team members to promote innovation

Qualifications:

  • Significant experience in creative roles within marketing or advertising, particularly in social media
  • Demonstrated success in team management and creative leadership
  • Comprehensive understanding of media trends, audience behavior, and social media creative tactics
  • Strong problem-solving abilities with a proactive and collaborative approach
  • Capability to articulate creative concepts effectively to clients and teams
  • Data-driven mindset focused on achieving measurable results
  • Proficiency in design software such as InDesign, Photoshop, and Illustrator
  • Knowledge of UX/UI principles in brand collaborations
  • Familiarity with digital marketing technologies and platforms
  • A portfolio showcasing successful social media campaigns

Compensation:

The expected annual base salary for this position ranges from $155,000 to $200,000, accompanied by additional benefits and perks. Taking into account factors such as experience and location, the total compensation package includes numerous advantages, such as:

  • Medical, dental, and vision insurance coverage
  • Paid time off for vacations and holidays
  • 401K plan and transit benefits
  • Flexible work arrangements and remote opportunities
  • Company-sponsored outings and growth prospects
  • Supportive and collaborative team environment

Application Process: Interested candidates can apply directly through the designated platform for this role at Betches Media.

Betches Media is committed to diversity and inclusivity, offering equal employment opportunities regardless of various backgrounds. Applicants are encouraged to communicate any accommodation needs during the application process. By submitting an application, candidates affirm the accuracy and completeness of the information provided, understanding that any misleading details may lead to disqualification from the hiring process. Employment at Betches Media is contingent on identity verification and eligibility to work in the United States.


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