Digital Experience Marketing Strategist
5 days ago
Software Guidance and Assistance, Inc. is seeking a highly skilled Customer Marketing Analyst to join our team. As a key member of our Digital Experience (DX) Marketing Analytics team, you will be responsible for driving ABM performance and creating new approaches to measure the impact of account-based initiatives.
Key Responsibilities- Account-Based Performance Analysis: Conduct in-depth analysis to articulate the impact of account-based performance across marketing and sales engagements.
- Campaign Optimization: Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations.
- Cross-Functional Collaboration: Work closely with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign execution and results delivery.
- Target Setting and Benchmarking: Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue.
- Metrics Development: Create new metrics and methods that quantify the impact of thought leadership campaign engagements to primary B2B KPIs.
- Education: Degree in Marketing, Statistics, Finance, Computer Science, or other relevant fields.
- Technical Skills: Experience with SQL and Advanced Excel knowledge.
- Problem-Solving and Analytical Skills: Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.
- Entrepreneurial Spirit: Highly entrepreneurial and able to operate independently with minimal direction.
- Experience: 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission is to solve big IT problems with a more personal, boutique approach. We match consultants like you to more than 1,000 engagements each year. Our core values include customer service, employee development, and quality and integrity in everything we do.
We are an EEO Employer and welcome applications from diverse candidates.
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