Digital Marketing Analyst

3 days ago


Lehi, Utah, United States Varite Full time
About the Role

We are seeking a highly skilled Digital Marketing Analyst to join our team at Varite. As a key member of our Digital Experience (DX) Marketing Analytics team, you will play a critical role in driving the success of our account-based marketing initiatives.

Key Responsibilities
  • Conduct in-depth analysis to measure the impact of integrated marketing efforts and provide actionable insights to senior marketing leaders.
  • Develop and maintain complex data models to inform marketing strategies and optimize campaign performance.
  • Collaborate with cross-functional teams, including Data Engineering, Operations, and Demand Marketing, to ensure seamless execution and delivery of marketing campaigns.
  • Design and implement new metrics and methods to quantify the impact of thought leadership campaign engagements on primary B2B key performance indicators (KPIs).
Requirements
  • Bachelor's degree in Marketing, Statistics, Finance, Computer Science, or a related field.
  • Proven ability to translate business needs into technical requirements and develop impactful end-state analyses and reports.
  • Advanced Excel skills and experience with SQL.
  • Exceptional problem-solving and analytical skills, including the ability to conduct research, analyze data, develop hypotheses, and synthesize recommendations.
  • Highly entrepreneurial and able to operate independently with minimal direction.
  • At least 3 years of experience in a B2B subscription revenue environment, with a focus on optimizing the account-based marketing motion.


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