Social Media and PR Manager

3 weeks ago

Phoenix, Arizona, United States Rocket Lawyer Full time
Rocket Lawyer Social Media and PR Manager

We are seeking a mission-driven and results-oriented Social Media and PR Manager to join our team on a part-time basis (20 hours per week).

This role will have the unique opportunity to serve as the brand custodian and social champion, driving social and communications strategy and execution that grows our audience and engagement and drives awareness of Rocket Lawyer.

The role will report to the Vice President of Product Marketing and will play a pivotal role in driving our mission forward through setting the social strategy and executing the communications strategy to deliver impactful programs and initiatives that enhance our brand visibility and market presence across our critical audiences.

Key Responsibilities:

  • Own Rocket Lawyer's social strategy and editorial calendars across all social media platforms to reach and engage our priority audiences
  • Own Rocket Lawyer's communications strategy to drive brand awareness and credibility among our priority audiences through high-quality PR coverage in top-tier and industry-specific media outlets
  • Manage day-to-day execution of social media calendar, communications initiatives, and audience engagement, from ideation to publication and community management
  • Craft copy for social media channels and PR-related activities, including public announcements, presentations, blog posts, white papers, and social media content, that captures the voice of Rocket Lawyer
  • Collaborate with cross-functional teams to identify content and PR opportunities and execute on social campaigns
  • Work with external influencers to harness their expertise, creating and promoting content and events
  • Effectively manage relationships and investment with Rocket Lawyer's PR agency to deliver high-impact results that amplify our key messages
  • Stay attuned to the digital pulse and monitor the social landscape to identify emerging trends, competitor activities, and upcoming innovations
  • Actively monitor news trends and make recommendations on associated media strategy
  • Report on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings

Requirements:

  • 3+ years of experience owning social media marketing and communications strategy for a challenger brand
  • Deep working knowledge of social best practices across popular social media platforms - Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
  • Outstanding writing skills and ability to craft compelling posts and announcements for complex stories that resonate with diverse audiences
  • Hands-on knowledge of digital media tools - digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; Video creation/editing skills are a bonus
  • Experience working with a PR agency to ensure on-time delivery of our communications strategy
  • Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns
  • Creative thinker with an innate visual aesthetic
  • Strong stakeholder management and project management skills with the ability to manage multiple projects simultaneously
  • Creative, strategic thinker with a passion for technology and innovation
  • Bachelor's degree in Communications, Marketing, Journalism, or a related field

Benefits and Perks:

  • Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
  • Disability benefits
  • Wellhub & ClassPass fitness platforms
  • Financial Wellbeing & Student Loan Program access
  • Pre-tax Commuter/Transit Benefits
  • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

We are an Equal Opportunity Employer:

We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.

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