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Account Executive

2 months ago

Phoenix, Arizona, United States The E.W. Scripps Company Full time
About the Role

We are seeking an experienced Account Executive to join our media sales team at KNXV, a leading ABC station in Phoenix, Arizona. As an Account Executive, you will be responsible for selling advertising solutions to local and regional businesses and advertising agencies, utilizing our comprehensive range of digital marketing options and broadcast television.

Key Responsibilities
  • Sell advertising solutions to local and regional businesses and advertising agencies, leveraging our Scripps Sales Process (SSP) to analyze customer needs and provide customized solutions.
  • Facilitate customers' access to our full array of digital marketing options, including Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display, and email targeting.
  • Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present, and close sales to develop and maintain new business from traditional and non-traditional advertisers.
  • Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies, maximizing revenue and developing custom solutions for new advertisers.
  • Serve as a trusted advisor to new and existing clients, providing best-in-class customer service, growing accounts, and gaining additional business through referrals.
  • Perform client services, including media avails negotiations, presentation preparation and delivery, copy writing, credit applications, and collection of revenue due.
  • Effectively and proactively manage a sales funnel using Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
  • Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
  • Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
  • Perform routine administrative functions of a media salesperson, including makegood resolution, continuous update of CRM system with activity, account information, and pending revenue, and communication with sales leadership regarding the status of accounts.
Requirements
  • BS/BA in a related discipline preferred or equivalent years of experience.
  • Generally 2+ years of proven sales success preferred.
  • Experience in strategic account management, broadcast ratings, and digital execution preferred.
About Scripps

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: Give light and the people will find their own way.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.