Marketing Manager
4 weeks ago
We are Lennar, a leading homebuilder dedicated to making an impact and creating an extraordinary experience for our Homeowners, Communities, and Associates. As a Marketing Manager, you will support the Director of Sales to create and coordinate the company's advertising, sales, and marketing research and strategy.
Key Responsibilities:
- Review and analyze sales and marketing reports to create an effective marketing and advertising campaign.
- Manage all advertising and promotional budgets for each community within the Division.
- Update and maintain accurate and robust community information for Welcome Home Center digital presentations.
- Measure digital marketing performance metrics by looking at SEO/SEM performance.
- Manage Public Relations and the placement of press releases in a continuous stream that support the marketing plan for the division.
Requirements:
- High school diploma or equivalent required.
- Comprehensive understanding of digital marketing fundamentals.
- Bachelor's degree or equivalent work experience in a related field required (marketing, advertising, and/or sales).
- Minimum 3 years proven experience in Marketing and/or Advertising, preferably in a Digital based environment associated with New Home Sales and/or commission real estate sales.
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