Digital Marketing Manager
2 days ago
We are seeking an experienced Digital Marketing Manager to join our team at IGT. As a key member of our marketing team, you will be responsible for driving the strategic direction and day-to-day marketing operations for our digital lottery product with our customer at the Kentucky Lottery.
Key Responsibilities:- Formulate strategic growth plans for our digital lottery program and develop initiatives to deliver those plans in collaboration with IGT and Kentucky Lottery stakeholders.
- Define and implement marketing plans for player acquisition, activation, and retention.
- Act as the primary point of contact for the customer for all marketing, promotional, and content matters.
- Plan and present promotional plans that will positively influence key KPIs while staying within budget.
- Oversee management of the Lottery ecommerce website, including all content and product placement.
- Identify areas for opportunity to improve the digital user experience for Lottery players.
- Plan and implement digital lottery support policies and procedures with the goal of error-free operations and outstanding customer service.
- Coordinate with data analysts to provide regular, important metric reporting on product performance to Lottery.
- Identify industry trends and incorporate them into ongoing growth strategies.
- 5+ years of proven expertise in digital marketing or e-commerce, with gaming industry experience strongly preferred.
- Bachelor's degree, or equivalent, in marketing, business, communications, or related field required, with a Master's degree preferred.
- Strong customer-facing experience with a focus on the customer lifecycle and lifetime value.
- Ownership demeanor regarding products and performance – takes ownership of problems, opportunities, and requests and finds solutions.
- Excellent time-management and organizational skills.
- Ability to communicate and build consensus among internal and external clients and stakeholders.
- Strong analytical and problem-solving skills.
- Open-minded towards the ideas and views of others, gives as well as welcomes feedback, contributes to building team spirit, and mentors others to succeed.
- Highly motivated, organized, able to multi-task, and work under tight deadlines.
- Competitive salary range: $60,989 - $200,500.
- 401(k) Savings Plan with Company contributions.
- Health, dental, and vision insurance.
- Life, accident, and disability insurance.
- Tuition reimbursement.
- Paid time off.
- Wellness programs.
- Identity theft insurance.
IGT is an equal opportunity employer and is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws.
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