Media Strategy Director

2 weeks ago

New York, New York, United States Mediabistro Full time
Job Title: Media Strategy Director

We are seeking a highly skilled Media Strategy Director to lead our media offerings and develop strategic media plans that drive revenue and meet client objectives.

Key Responsibilities:
  • Craft and execute comprehensive media strategies that drive revenue and meet client objectives.
  • Identify and create innovative media packages that stand out in the market.
  • Develop synergies between client media strategies and our products and solutions.
  • Collaborate with sales planning, client service, and product marketing teams to make media offering recommendations.
  • Work closely with partnerships to advise on capabilities needed for effective media curation.
  • Provide strategic insights and recommendations for RFI and RFP responses.
  • Support revenue teams with day-to-day inquiries about media capabilities and offerings.
  • Develop new media packages and ensure they are effectively marketed and available to clients.
  • Continuously innovate to improve and differentiate our media products.
  • Create planning and buying strategies for Channel activations within our platform.
  • Act as a point of contact for clients to ensure their media needs are met and exceeded.
  • Present media strategies and packages to clients, demonstrating their value and alignment with client goals.
  • Stay updated on industry trends, competitor offerings, and emerging media technologies.
  • Analyze market data to inform strategic decisions and media package development.
Requirements:
  • Bachelor's degree in Marketing, Business, or Communications from an accredited university.
  • 7+ years of experience in digital media strategy or media planning.
  • Deep understanding of digital media, including programmatic, social, and emerging media platforms.
  • Proven track record of creating and selling innovative media packages.
  • Strong strategic thinking and creative problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to collaborate effectively with cross-functional teams and influence decision-making.
  • Proficiency in media analytics and tools used for planning and executing media campaigns.
  • Highly organized and detail-oriented.
  • Proactive and able to work independently in a fast-paced environment.
  • Passion for staying ahead of industry trends and continuously innovating.
What We Offer:

We are proud to offer a competitive compensation package inclusive of a base salary range of $160,000 - $170,000. The base salary range takes into consideration each candidate's skills, experience, and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings.

We are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire, and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family, or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.

Our commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline, and access to benefits and training.

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