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Marketing Specialist
2 months ago
Marketing Specialist
Direct Hire: $75k/Year
Location: Hayward, CA (In Office)
The Sage Group is seeking a dedicated Marketing Specialist to join a dynamic team within a licensed general contracting firm. This organization excels in commercial, industrial, and institutional renovations, new construction, and comprehensive modernization projects. With a remarkable growth trajectory, they have consistently achieved project success through a blend of seasoned professionals and emerging talent.
In the role of Marketing Specialist, you will play a pivotal role in addressing the marketing requirements of the business. Your responsibilities will encompass a variety of marketing initiatives, advertising strategies, social media engagement, recruitment events, and project oversight. The ideal candidate will be highly organized, possess a keen eye for design, and demonstrate the ability to work autonomously.
KEY RESPONSIBILITIES:
- Collaborate with the project and Marketing Director to steer marketing initiatives throughout all phases of opportunities (qualifications, RFQs/RFPs/proposals, presentations, and follow-ups).
- Support advertising and direct mail campaigns, internal publications, and social media efforts.
- Develop, organize, and maintain marketing materials (resumes, project sheets, project lists, etc.), ensuring consistency, quality, and adherence to corporate branding.
- Assist in crafting materials for proposals, correspondence, presentations, recruitment, and reports.
- Coordinate photography of completed projects, including working with professional photographers, capturing images on-site, and performing minor photo editing.
- Manage the photo library and oversee photography contractual agreements.
- Organize and coordinate mailing campaigns, including holiday greetings and office announcements.
- Assist in planning and executing company events.
- Engage in gathering information and vetting leads for social media content.
- Update and maintain various marketing logs and databases.
- Establish and nurture effective collaborative relationships with senior management.
QUALIFICATIONS:
- Bachelor's degree (B.A. or B.S. in business administration, with a focus on marketing or communications preferred).
- 2-5 years of marketing experience within the Construction A/E/C sector.
- Conscientious and adaptable, with a strong work ethic and a collaborative mindset.
- Ability to balance diplomacy with persistence.
- Strong time management and prioritization skills.
- Willingness to go above and beyond when necessary.
- Detail-oriented, with a comprehensive understanding of office, regional, and firm objectives.
- Excellent written and verbal communication skills; capable of adapting to various communication styles.
- Proven editing skills.
- Proficient in Canva, Adobe InDesign, and Microsoft Office.
- Familiarity with Photoshop and Illustrator is a plus.
- Experience with CRM programs is advantageous.
- Ability to thrive in a fast-paced environment and manage multiple requests effectively.
- Capability to guide colleagues on the appropriate use of marketing tools and systems.