Marketing Communications Specialist

6 days ago


Baltimore, Maryland, United States MSBA Full time
Job Title: Marketing Specialist

Join the Maryland State Bar Association (MSBA) as a Marketing Specialist and play a crucial role in promoting our organization's vast array of offerings to legal professionals in Maryland and beyond.

Job Summary

We are seeking an experienced Marketing Specialist to help us create greater awareness of MSBA's diverse range of services, build and expand our brand recognition in the market, and execute our marketing strategy and initiatives.

Key Responsibilities
  • Email Marketing: Conceptualize and execute effective email marketing campaigns in collaboration with MSBA staff and project owners, creating and editing well-written email copy, managing email lists and segmentation, and developing an Email Marketing Editorial Calendar.
  • Social Media Management: Create and manage social media posts for various platforms, monitor social media channels for engagement opportunities, and respond to inquiries, staying updated on social media trends and platform changes.
  • Content Creation: Develop and manage brand templates, create images for brand-focused social media campaigns, work with internal stakeholders to brainstorm content ideas, and produce various types of content to support marketing initiatives.
  • Analytics: Track and analyze key performance indicators (KPIs) for email, social media, and content marketing efforts, preparing regular reports on campaign performance and audience engagement.
Requirements
  • 3+ years of experience in marketing, with a focus on email marketing, social media management, and digital content creation.
  • Exceptional organizational skills, strong attention to detail, and ability to work independently and manage multiple projects.
  • Strong writing and editing skills, with the ability to adapt tone for different audiences and platforms.
  • Experience with analytics tools and data-driven marketing strategies.
  • Knowledge of content management systems and basic HTML.
What We Offer

MSBA offers a competitive benefits package, including salary, health benefits, remote-first work environment, generous PTO, and more. The expected range for this role is $58,000 - $68,000. Flexible work from home options available.



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