Digital Engagement Strategy Senior Manager

1 month ago

Boston, Massachusetts, United States CVS Health Full time

Job Summary:

CVS Health is seeking a Senior Manager of Digital Engagement Strategy to lead the development of our web strategy for key pharmacy landing pages and experiences. This role will be responsible for ensuring a seamless experience for those visiting CVS.com to explore Pharmacy and Health Care Delivery programs and services.

Key Responsibilities:

  • Lead the web strategy for key pharmacy landing pages and experiences, including development, design, content, conversion rate optimization (CRO), and UX enhancements that drive acquisition, conversion, and retention.
  • Collaborate with marketing teams to create and package high-value, clear and concise strategy decks and background materials for key Executive meetings.
  • Design, own, and execute compelling strategy materials and manage share-out of plans across CVS retail organization on regular cadence.
  • Demonstrate an ability to be agile, managing multiple complex priorities at one time, and adapting to change with enthusiasm.
  • Ability to operate within the grey and successfully navigate ambiguity to deliver a quality product.

Requirements:

  • 5+ years of leading integrated web strategy experience with a foundation of business, retailer, and consumer understanding.
  • 4+ years of cross-functional leadership experience.
  • 2+ years of digital experience optimization including SEO performance and experience mapping.
  • 5+ years of experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools (CMS, site analytics and business intelligence tools) specifically, Adobe products including AEM.

Preferred Qualifications:

  • Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
  • Demonstrated ability to lead complex initiatives with minimal oversight.
  • Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience. Ability to effectively communicate with all levels of the organization.
  • Demonstrated relationship management skills at the senior level; capacity to quickly build and maintain credible relationships at varying levels of the organization simultaneously.
  • Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution. Experience in Workfront a plus.
  • Experience in digital experience management, with a strong emphasis on UX/UI design, SEO, content strategy, and Conversion Rate Optimization (CRO).
  • Strong analytical mindset, with the ability to translate complex data into actionable strategies and clear, persuasive presentations to stakeholders.
  • Prior experience working with an external agency partner – ability to provide strategic direction, feedback and ensure creative is delivered on strategy.

Education:

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required. Masters preferred.

Pay Range:

The typical pay range for this role is: $79,200.00 - $190,700.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Benefits:

CVS Health offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.

Work Environment:

This is a hybrid position and will require the individual to come into one of the offices 3 days a week (Tuesday, Wednesday, and Thursday). Open to these locations: Woonsocket, RI, New York, NY, Hartford, CT, Wellesley, MA or Boston, MA, Chicago, IL.

  • Strategic Director of Digital Engagement

    3 weeks ago

    Boston, Massachusetts, United States Digitas Full time

    About DigitasDigitas is a global digital agency that aims to drive innovation and creativity in the digital landscape. With a strong focus on social media and content development, we're looking for a talented individual to join our team as a Strategic Director of Digital Engagement.Job SummaryWe're seeking a highly experienced and skilled individual to lead...

  • Senior Digital Marketing Program Manager

    1 month ago

    Boston, Massachusetts, United States Medtronic Full time

    About the RoleAt Medtronic, we're committed to innovation and excellence in healthcare technology. As a Senior Digital Marketing Program Manager, you'll play a key role in driving our digital marketing strategies forward.Key ResponsibilitiesDevelop and execute digital marketing plans to drive customer growth and engagementCollaborate with cross-functional...

  • Digital Director of Social Strategy

    1 month ago

    Boston, Massachusetts, United States Digitas Full time

    About the RoleWe're seeking a seasoned professional to lead our social strategy and content development efforts. As the key leader working across multiple teams, you'll drive the intersection of media, creative, analytics, social, and content.Key ResponsibilitiesDevelop and execute strategic plans to create engaging content, build audiences, and amplify...

  • Senior Manager, Digital Consulting Services

    1 month ago

    Boston, Massachusetts, United States Mass General Brigham Full time

    Job SummaryWe are seeking a highly skilled and experienced Senior Manager, Digital Consulting Services to join our team at Mass General Brigham. As a key member of our Information Services department, you will be responsible for leading two critical Strategic Planning & Performance teams: Collaboration & Productivity Tools and Digital Health Innovation.Key...

  • Senior Employee Engagement Manager

    4 weeks ago

    Boston, Massachusetts, United States Chewy Full time

    Our Opportunity:Chewy is seeking a skilled and strategic Senior Employee Engagement Manager to join our world-class Customer Service organization. We recognize the impact of employee engagement on organizational success and are committed to enhancing our workplace culture.In this pivotal role, you will lead efforts to gather, analyze, and synthesize employee...

  • Senior Digital Product Manager

    4 weeks ago

    Boston, Massachusetts, United States Takeda Pharmaceuticals Full time

    Job DescriptionWe are seeking a highly skilled Senior Digital Product Manager to join our Digital Product Excellence team at Takeda Pharmaceuticals. As a key member of our team, you will be responsible for driving the execution of all processes in the product lifecycle, including product and market research, competitor analysis, internal capability and...

  • Digital Content Specialist, Multilingual

    4 weeks ago

    Boston, Massachusetts, United States Dana-Farber Cancer Institute Full time

    About the RoleThe Digital Content Specialist, Multilingual is a key member of our team, responsible for creating and implementing a multilingual digital content strategy that supports Dana-Farber Cancer Institute's mission and goals.This role involves writing, translating, and optimizing engaging content for our digital channels in multiple languages,...

  • Commercial Strategy Manager

    4 weeks ago

    Boston, Massachusetts, United States State Street Corporation Full time

    Job DescriptionOverview: The Client Portfolio Manager role is responsible for defining the client commercial strategy within a portfolio of assigned clients, ensuring alignment with the broader cluster strategy. This role is responsible for allocating resources within their portfolio to achieve the commercial goals set by the Chief Commercial Officer and...

  • Senior Digital Content Manager

    4 weeks ago

    Boston, Massachusetts, United States Allspring Global Investments Full time

    Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals.At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes.Allspring is a company committed to thoughtful investing,...

  • Senior Manager of Employee Relations and Experience

    4 weeks ago

    Boston, Massachusetts, United States Gardner Resources Consulting Full time

    Job Summary:As a Senior Manager of Employee Relations and Experience at Gardner Resources Consulting, you will be responsible for leading the Employee Relations team and implementing HR strategies to drive employee engagement and experience. The ideal candidate will have 7 years of experience in Employee Relations, with a strong background in the Pharma...

  • Director of Operations and Organizing Strategy

    4 weeks ago

    Boston, Massachusetts, United States Abundant Housing MA Full time

    Director of Operations and Organizing StrategyAbundant Housing MA is seeking a highly skilled and experienced Director of Operations and Organizing Strategy to join our team. As a senior leader, you will play a critical role in the organization's overall operational development and organizing strategy.The Director of Operations and Organizing Strategy will...

  • Brand and Engagement Activation Officer

    4 weeks ago

    Boston, Massachusetts, United States Oxfam America Full time

    Job SummaryThe Brand and Engagement Activation Officer plays a crucial role in elevating Oxfam America's brand awareness, developing and implementing audience engagement strategies, and driving impactful campaigns. Aligned with Oxfam's mission to fight inequality and end poverty and injustice, this position collaborates closely with multiple teams, including...

  • Digital Product Manager

    4 weeks ago

    Boston, Massachusetts, United States Aquent Full time

    Product Visionary OpportunityAquent Studios is seeking a talented and experienced Digital Product Manager to work for our client, a leading pharmaceutical company, on the development and enhancement of the MyWay app for Dupixent in the US market.The ideal candidate will be responsible for defining the product vision, managing the product backlog, and working...

  • Brand Engagement Strategist

    1 month ago

    Boston, Massachusetts, United States Oxfam America Full time

    Job DescriptionOxfam America is a global organization dedicated to fighting inequality and ending poverty and injustice. We offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.We are seeking a highly skilled Brand and Engagement Activation Officer to elevate our brand awareness, develop and...

  • Digital Asset Product Manager

    4 weeks ago

    Boston, Massachusetts, United States Fidelity Investments Full time

    Job DescriptionRoleThe Digital Asset Product Manager will work on product development, management, strategy, and marketing of a range of Fidelity Digital Asset Management's (FDAM) crypto and digital asset investment strategies and products. This role will cover existing single and multi-token digital asset investment strategies and will help drive innovation...

  • Head of Digital Field Products

    1 month ago

    Boston, Massachusetts, United States BioSpace, Inc. Full time

    Job SummaryWe are seeking a highly experienced and skilled Head of Digital Field Products to join our Oncology Business Unit at Takeda Pharmaceuticals. This role will lead a team dedicated to developing and managing digital products that enhance the efficiency and performance of our sales, medical, and access field teams.Key ResponsibilitiesProduct...

  • Digital Marketing Strategist

    4 weeks ago

    Boston, Massachusetts, United States Beacon Hill Full time

    Job Title: Digital Marketing SpecialistAbout the Role:Beacon Hill is seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for contributing to the development of DTC and HCP omnichannel engagement recommendations based on customer insights, brand strategy, and the latest digital marketing...

  • Senior Digital Electronics Design Engineer

    4 weeks ago

    Boston, Massachusetts, United States Draper Labs Full time

    Job Summary:Draper Labs is seeking a Senior Digital Electronics Design Engineer to join our team. As a member of our Harsh Environments Electronics Group, you will design, develop, and verify high reliability digital electronics for a wide range of applications.Key Responsibilities:Translate project and system requirements into well-defined hardware...

  • Digital Product Strategist

    4 weeks ago

    Boston, Massachusetts, United States WillowTree Full time

    About the RoleWe are seeking a highly skilled Principal Product Strategist to join our team at WillowTree. As a key member of our strategy practice, you will play a leading role in guiding the creation and evolution of the world's best digital products and experiences.Key ResponsibilitiesDevelop and execute product strategies that drive business growth and...

  • Digital Asset Product Manager

    4 weeks ago

    Boston, Massachusetts, United States Fidelity Investments Full time

    Job Description:As a Digital Asset Product Manager at Fidelity Investments, you will play a key role in the development and management of our digital asset products and services. This includes working closely with our investment, risk, and data science teams to understand and articulate product design, investment approaches, and positioning across a range of...