Brand Engagement Strategist

3 days ago

Boston, Massachusetts, United States Oxfam America Full time
Job Description

Oxfam America is a global organization dedicated to fighting inequality and ending poverty and injustice. We offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.

We are seeking a highly skilled Brand and Engagement Activation Officer to elevate our brand awareness, develop and implement audience engagement strategies, and drive impactful campaigns. This role will collaborate closely with multiple teams, including Brand and Engagement, Creative Hub, Content, Digital, Campaigns, Resource Development, and Advocacy, Alliances, and Policy (AAP).

Key Responsibilities
  • Develop and execute brand activation plans that resonate with diverse audiences, emphasizing Oxfam America's mission to fight inequality.
  • Strategize and oversee creative strategies to engage consumers authentically, supporting and expanding Oxfam America's public profile and impact in the United States.
  • Manage end-to-end brand activation events, program launches, and promotional activities, particularly in music outreach and hunger banquet programs to highlight Oxfam America's work and impact.
  • Supervise the recruitment, training, and management of volunteers for engagement events, collaborating closely with the Advocacy, Alliances, and Policy (AAP) activist program.
  • Ensure seamless coordination between volunteers and campaign execution, fostering a strong sense of community and shared purpose among participants.
  • Collaborate with cross-functional teams, including Public Engagement, Digital, Campaigns, and Resource Development, to ensure successful multi-channel communications efforts of brand and engagement events that inspire action and support for Oxfam's mission.
  • Collaborate with the Senior Manager, Brand & Engagement to keep track of and report out on budgets for brand campaigns, including quarterly dashboard shareouts.
  • Optimize spending to achieve maximum impact while expanding brand awareness in the US.
  • Track engagement and activation metrics to assess the effectiveness of brand initiatives.
  • Prepare regular, comprehensive reports on campaign performance, ensuring coordination and transparency across teams, and using insights to inform future strategies and effective collaborations.
  • Lead inclusive project management for brand initiatives, ensuring projects are completed on time, within scope, and aligned with Oxfam America's objectives.
  • Manage event schedules, logistics, and vendor relationships to ensure timely and efficient execution of brand activation activities.
Requirements
  • Certifications in marketing, communications, branding, community organizing, Associate's degree, or some studies in pursuit of a Bachelor's degree, or a combination of education and experience.
  • Three to five years of experience in community organizing, communications or marketing field, ideally specializing in brand work and/or volunteer recruitment and engagement.
  • Demonstrated experience in in-person brand activation, event planning, or related roles.
  • Strong organizational abilities and project management skills.
  • Innovative approach to overcoming challenges and identifying opportunities for brand engagement.
  • Experience in managing relationships with key stakeholders, including public figures, volunteers, and community partners.
  • Proficiency in analyzing data to inform campaign strategies and measure success.
  • Excellent communication and people skills.
  • Strong ability to work effectively with cross-functional teams and external partners.
  • Capability to lead initiatives, motivate volunteers, and manage project teams.
  • Two plus years project management experience using project management tools and scheduling software.
  • Ability to leverage limited resources effectively to maximize impact.
  • Sensitivity to and understanding of diverse cultural contexts, ensuring inclusive and respectful engagement.
  • Passion for Oxfam America's mission and values, and a commitment to making a difference in the fight against inequality and poverty.
Preferred Qualifications
  • Knowledge of the field of international development and human rights.
  • Multi-lingual, Spanish, English.
Additional Information

Oxfam America is a Gender Just organization and an equal opportunity employer. We have a zero tolerance policy for any sexual harassment, exploitation, and/or abuse. We welcome all persons to apply and do not discriminate. We take measures to prevent discrimination against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

We are an E-Verify employer.

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