Senior Digital Content Manager

4 days ago

Boston, Massachusetts, United States Allspring Global Investments Full time

Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals.

At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes.

Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains.

For more information, please visit About Us - Allspring Global Investments.

We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. It's also essential for elevating the experience of our clients as well as the communities in which we operate.

Allspring is seeking a skilled and experienced Digital Content Manager to join an established, high-performing Digital Content and Platforms team.

This role is crucial in transforming our digital marketing efforts to increase speed to market, drive consistency, and enhance technical compliance through effective content management.

The ideal candidate is a data-driven professional with a deep understanding of content management systems, personalization, governance, and accessibility, with a passion for optimizing digital content and user experiences to achieve impactful results.

We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week.


Key Responsibilities:

Oversee publication and maintenance of digital content across various channels and optimize content within our CMS and DAM platforms, ensuring consistency, quality, and relevance of content to engage target audience.

The Digital Content Manager will work closely with the digital marketing strategist, business stakeholders, and product managers to plan and execute the development of content and CMS enhancements to meet the needs of the firm.


Content Strategy:

Strategize and enable unique and targeted web experiences using specific data points to deliver tailored preferences and behaviors throughout a user's interaction with digital content.


Content Governance:

Develop and implement content governance workflows and best practices based on existing policies and procedures to maintain quality and relevance of content.

Is a subject matter expert in system and web content structure including navigation, information architecture, and taxonomy as a function of marketing technology to organize, utilize, and sustain the maintenance of content and assets efficiently within digital platforms.


Web Accessibility:
Conduct content audits to ensure website changes comply with web content accessibility guidelines

Technical Knowledge:

Stay updated on industry trends and best practices related to digital marketing technology, CMS platforms, content automation, UX/UI, SEO, and accessibility standards, applying this knowledge to continuously enhance our marketing capabilities.


Team Collaboration:

Collaborate cross-functionally with internal teams, including marketing and technology development teams to align digital marketing efforts with overall business objectives.

Minimum of 5 years of experience in digital marketing roles, with a focus in content management, CMS optimization, preferably in financial services industry.

Bachelor's degree in marketing, communications, technology, or related field

Proven experience in digital marketing, with a focus in content management

Proficiency in CMS platforms

Strong understanding of SEO principles and best practices

Familiarity with web accessibility standards and guidelines (WCAG)

Exceptional task management

Experience with Optimizely/Episerver CMS, SiteImprove, SEMrush, JIRA, Adobe Analytics or similar web analytics tools.

Knowledge of HTML, CSS, and Javascript

Certifications in digital marketing, SEO, or related fields

Agile methodology, understanding of scrum

Adaptable and flexible in changing priorities

Change Management experience

We are an equal opportunity employer and welcome applications from diverse candidates.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

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