Marketing and Communications Specialist
5 days ago
Job Summary
The Blackwood Department of Real Estate at Virginia Tech is seeking a highly skilled Marketing and Communications Officer to support the department's academic programs, faculty, students, and Industry Advisory Board. This role will be responsible for developing and implementing a comprehensive marketing and communications strategy to promote the department's academic programs, faculty research, and industry connections to diverse stakeholders.
Key Responsibilities
- Develop and execute a marketing and communications plan to promote the department's academic programs, faculty research, and industry connections.
- Manage and update website content and social media platforms to ensure timely and accurate information.
- Assist with day-to-day management and execution of content marketing strategies to support student recruitment.
- Manage the Blackwood Industry Advisory Board and its biannual meetings.
- Lead the organization and management of biannual career fairs and other interactions with industry to provide internships and jobs for students.
- Work collaboratively with the Pamplin's marketing team and across Virginia Tech communications departments to develop and ensure activities align with college and VT strategic initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Journalism, or a related field.
- Experience leading marketing and communication efforts.
- Strong written and oral communication skills, including expert knowledge of AP style.
- Demonstrated proficiency and ability to learn design software and office applications such as Adobe Creative Suite, Ensemble, Word, PowerPoint, Excel, and Outlook.
- Demonstrated experience with writing, creating digital artwork, and using photography and video to develop innovative promotional content.
- Strong abilities and expertise in developing, executing, and leading communications and marketing strategies and tactics.
- Familiarity with digital content strategy and management, including content management systems and other web platforms as well as professional/organizational social media management.
- Experience working with multiple communication platforms in a professional setting.
- Experience meeting deadlines and navigating multiple projects simultaneously.
- Strong organizational and people skills and the ability to thrive in a highly dynamic, team-based environment.
Preferred Qualifications
- A demonstrated can-do, how-can-I-help-you work ethic.
- Experience within a brand and developing a unit's brand and promotion of the brand.
- Creative and entrepreneurial individual that proposes initiatives to enhance department and team success.
- Demonstrated experience in communications, marketing, public relations, journalism, or relevant field.
- Professional experience within an institution of higher education.
- Experience representing an academic program to students, parents, or industry leaders.
- Experience highlighting and developing content for diverse groups in a manner that is appropriate, sensitive, and ethical.
- Experience with photography and shooting and editing video.
- Willingness to learn software used by Virginia Tech such as Banner, Hokie SPA, and Canvas.
- Familiarity with commercial or residential real estate.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight colleges, a graduate school, a veterinary college, a college of architecture and urban studies, and a college of engineering and computer science. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous research and outreach centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Terrell Cook at during regular business hours at least 10 business days prior to the event.
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