Digital Media Director

5 days ago


Murfreesboro, Tennessee, United States Servpro Industries, LLC Full time
About the Role

We are seeking a highly skilled Digital Media Director to join our team at Servpro Industries, LLC. As a key member of our marketing team, you will be responsible for developing and executing comprehensive paid media strategies to drive growth and improve efficiency.

Key Responsibilities
  • Develop and execute paid media strategies across multiple channels, including paid search, display, social media, and local search advertising.
  • Lead the development of local paid media strategies for our franchise owners, working closely with our agency partners to understand their business goals and objectives.
  • Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy.
  • Optimize campaigns for performance and ROI, making data-driven decisions to ensure timely and budget-friendly execution.
  • Stay up-to-date on industry trends, best practices, and algorithm updates to ensure our paid media efforts remain effective and efficient.
  • Collaborate with cross-functional teams to ensure alignment and drive business results.
  • Present performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of paid media and providing actionable recommendations for improvement.
Requirements
  • 8+ years of experience in digital media planning, buying, and management, with a proven track record of success driving growth and efficiency.
  • Proven work experience managing a team of direct reports, agencies, and contractors, with a demonstrated ability to mentor and develop direct reports into more senior roles.
  • Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions.
  • Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation.
  • Strong cross-functional leadership skills and the ability to rally teams from across large organizations around clear objectives and key results.
  • Effective communication and interpersonal skills.
  • Proficient in complex analytical problem-solving.
  • Thrives in a fast-paced and dynamic environment.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.


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