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About the Role

Butler/Till is seeking a highly skilled and detail-oriented Programmatic Trader Associate to join our team. As a Programmatic Trader Associate, you will be responsible for executing and stewarding effective programmatic campaigns on behalf of a major, high-profile advertiser.

Key Responsibilities

• Manage comprehensive sets of tasks associated with programmatic campaign management, including campaign creation, QA, pacing/reporting, and general troubleshooting.
• Responsible for the performance of programmatic campaigns across various tactics, including display, audio, and video.
• Execute all digital media plans while adhering to established budgets and timelines.
• Leverage functions within Microsoft Excel (Pivot Tables, VLookups, Concatenates, and IF statements required) to manage large amounts of data with precision and accuracy.
• Perform ongoing delivery pacing checks and weekly/monthly/campaign wrap-up reporting.
• Monitor spend and delivery of all campaigns in progress.
• Optimize delivery towards objectives of the campaign with respect to pacing, bid management, audience analysis, placement analysis, and performance.
• Accurately process and document changes and learnings.
• Develop the skills to gather and analyze performance data, articulating mid-level insights of campaign performance, and supporting analytics with reporting functions.
• Develop, improve, and maintain positive relationships with digital media partner (platform) representatives.
• Accountable for the maintenance of process documentation, ensuring it is kept up to date.
• Actively learn and stay up to date on programmatic media tools, channels, applications, and strategies.
• Support in answering questions or explaining campaign performance to internal client-facing teams.
• May be asked to assist with the evaluation of programmatic media partners, technology, and platforms.
• May be asked to collaborate with internal teams and external partners to assist in negotiation and implementation of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.
• May be asked to help with invoicing, and reconciliation tasks, as well as resolving billing discrepancies as needed by collaborating across functional teams.
• Demonstrate growing expertise by assisting senior resources in establishing team-wide programmatic media best practices, guidelines, objectives, and standards associated with programmatic campaigns.

Requirements

• EDUCATION: Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE: 1+ years of experience managing campaigns in the digital marketing ecosystem.
• Experience in hands-on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

Core Competencies

• CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• EXTREMELY COLLABORATIVE: working with teams and across the organization with ease; viewed as a dependable team member.
• COMMUNICATIVE: communicates clearly and effectively with all internal and external stakeholders; is a good listener, and receptive to the ideas of others.
• HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstances without loss of productivity.
• WORK QUALITY: building the skills necessary to develop different approaches to handle varying market conditions and client demands.
• AUTONOMOUS: able to perform job functions with limited to moderate supervision while leveraging supervisor or experienced media colleagues when necessary.
• CRITICAL THINKING: applies common sense understanding to carry out instructions with the ability to analyze and interpret facts and numerical data to inform actions.
• ORGANIZATIONAL SKILLS: can set priorities and manage time well, self-motivated, and has the desire and aptitude to learn quickly while effectively multi-tasking.