Digital Marketing Associate

13 hours ago


Pleasanton, California, United States Ursus Inc Full time
Job Title: Associate Digital Marketing Manager

Ursus Inc is seeking a highly skilled Associate Digital Marketing Manager to join our Global Digital Marketing team. As a key member of our team, you will play a significant role in driving personalized and connected experiences that engage audiences and accelerate business outcomes.

Responsibilities:
  • Manage and maintain content documents to support the editorial and web production teams.
  • Coordinate new web page builds and manage updates to existing web pages.
  • Oversee quality assurance (QA) tasks to ensure error-free web experiences.
  • Implement and launch Drift playbooks to enhance customer engagement.
  • Manage web page retirements and site cleanup tasks to maintain a streamlined digital experience.
  • Maintain dashboards in Adobe Analytics to track and report on web performance.
  • Coordinate and implement homepage announcements.
Qualifications:
  • Bachelor's degree in marketing or a related field.
  • 2-3 years of relevant experience in digital marketing or web content management.
  • Proficiency with content management systems (CMS) and web development processes.
  • Experience with Adobe Analytics or other digital analytics tools.
  • Experience with Drift or similar chatbot platforms.
  • Strong organizational and project management skills.
  • Detail-oriented with a strong focus on accuracy.
Other Qualifications:
  • Experience working in a fast-paced environment.
  • Familiarity with web performance optimization techniques.
  • Basic understanding of SEO principles and best practices.
  • Experience coordinating with cross-functional teams.
  • Strong communication and collaboration skills.
  • Ability to manage multiple projects and prioritize effectively.


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