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Social Media Marketing Specialist

2 months ago

Pleasanton, California, United States Hubstaff Full time

Job Summary

The primary objective of this position is to drive lead generation through strategic digital marketing campaigns. The Social Media Marketing Specialist is responsible for effectively leveraging various digital platforms to increase brand awareness, engage with the audience, and generate high-quality leads for our business services. This role is ideal for someone who possesses excellent content creation and graphic design skills, along with a keen understanding of digital marketing techniques.

Responsibilities

  • Develop and implement digital marketing strategies to drive lead generation and increase brand visibility.
  • Create engaging and visually appealing content, including graphics, videos, and written posts, tailored to different digital platforms.
  • Manage digital accounts, monitor interactions, respond to comments, and engage with the audience to foster a sense of community and brand loyalty.
  • Monitor and analyze digital metrics, track campaign performance, and provide regular reports to demonstrate the effectiveness of digital marketing efforts in lead generation.
  • Write compelling and concise copy for digital posts, advertisements, and promotional materials, ensuring consistent brand messaging and tone of voice.

Qualifications

  • Proven experience in digital marketing, with a focus on lead generation for businesses.
  • Strong content creation skills, including writing, graphic design, and video editing.
  • Proficiency in using digital marketing tools and analytics platforms to track performance and optimize strategies.
  • Excellent written and verbal communication skills, with a keen eye for detail and grammar.
  • Creative mindset and ability to think outside the box to develop innovative digital marketing campaigns.
  • Strong organizational skills and ability to manage multiple tasks and projects simultaneously.