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Strategic Marketing Product Manager

1 month ago

Longmont, Colorado, United States Antech Diagnostics Full time
Job Title: Manager of Preventive Care and Customer Marketing

We are seeking a highly skilled and experienced marketing professional to join our team as the Manager of Preventive Care and Customer Marketing. This role will be responsible for developing and implementing marketing strategies to increase compliance with diagnostics recommendations in veterinary clinics.

Key Responsibilities:
  • Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
  • Develop and implement marketing strategies to increase compliance with diagnostics recommendations.
  • Collaborate with sales, sales enablement, and corporate accounts teams to ensure effective implementation and uptake of compliance programs.
  • Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.
Requirements:
  • Bachelor's degree in marketing, business administration, or a related discipline.
  • 3+ years of marketing experience in healthcare, veterinary diagnostics industry, or research.
  • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
Preferred Qualifications:
  • Advanced degrees, such as DVM or MBA.
  • Veterinary industry experience, including direct experience in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
  • Certifications, such as CVPM designation.
What We Offer:
  • A competitive salary range of $97,020 - $120,000 annually.
  • An industry-competitive benefits package, including paid time off, medical, dental, and vision insurance, and more.

At Antech Diagnostics, we are committed to making a better world for pets. We are proud to be an equal opportunity employer and welcome applications from diverse candidates.