Brand Director
4 weeks ago
Rugiet Health is seeking a visionary Brand Director to lead the development and execution of our brand strategy. As the conductor of our brand, you will ensure continuity across all touchpoints, from product design to marketing campaigns, harmonizing with our mission and values.
Key Responsibilities:
• Serve as the brand steward, maintaining the integrity of our voice, visual identity, and messaging.
• Lead the development and execution of our brand strategy, ensuring consistency across all touchpoints.
• Champion the brand both internally and externally, ensuring that all departments are aligned with the brand's vision and values.
Brand Execution:
• Oversee compelling content creation across all channels, including digital, print, and social.
• Brainstorm conceptual ideas with creatives and help bring them to life.
• Guide and direct the creatives and designers in developing innovative campaigns that resonate with our target audience and drive engagement.
Requirements:
• Proven experience (5+ years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
• A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
• Exceptional leadership and team management skills, with the ability to inspire and drive a creative team.
• A deep understanding of consumer psychology and market dynamics, with a focus on the men's health and wellness market.
• Strong hands-on design and content creation skills, with proficiency in relevant tools and software.
• A passion for the mission of Rugiet Health and a deep understanding of the brand's potential to change lives.
What We Offer:
• Health, dental, and vision coverage
• Performance-based annual cash bonus
• Participation in the company stock option grants program
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