Brand Director

4 days ago

Austin, Texas, United States Rugiet Health Full time

About This Role:

Rugiet Health is seeking a highly skilled Brand Director to lead our brand strategy and creative direction. As a visionary leader, you will be responsible for maintaining the integrity of our brand's voice, visual identity, and messaging across all touchpoints.

Key Responsibilities:

  • Brand Leadership:
    • Develop and execute Rugiet Health's brand strategy, ensuring consistency across all channels.
    • Champion the brand both internally and externally, aligning all departments with the brand's vision and values.
    • Create brand noise through activations, partnerships, and cultural moments, positioning Rugiet Health as a leader in men's health and confidence.
  • Brand Execution:
    • Oversee compelling content creation across digital, print, and social channels.
    • Brainstorm conceptual ideas with creatives and bring them to life.
    • Guide and direct creatives and designers in developing innovative campaigns that resonate with our target audience and drive engagement.
    • Provide hands-on oversight in the design and production of key creative assets, ensuring high standards of quality and creativity.
  • Team Leadership & Collaboration:
    • Inspire and mentor a multidisciplinary creative team, fostering an environment of collaboration and innovation.
    • Work closely with cross-functional teams to ensure brand consistency and strategic alignment.
    • Deliver great feedback to creatives and support the digital product team to ensure an on-brand, customer-first, and conversion-driven experience.
    • Manage relationships with external partners, ensuring they deliver on-brand and on-brief.
  • Market & Consumer Insights:
    • Stay ahead of industry trends and consumer behavior to keep Rugiet Health at the forefront of the market.
    • Use insights to inform brand strategy and creative direction, ensuring relevance and resonance with our audience.
  • Hands-On Execution:
    • Be ready to dive into details and get hands dirty, whether it's tweaking a design, writing copy, or brainstorming new product ideas.
    • Balance big-picture thinking with the ability to execute on the ground level, ensuring no detail is overlooked.

Qualifications:

  • Proven experience (5+ years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
  • A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
  • Exceptional leadership and team management skills, with the ability to inspire and drive a creative team.
  • A deep understanding of consumer psychology and market dynamics, with a focus on the men's health and wellness market.
  • Strong hands-on design and content creation skills, with proficiency in relevant tools and software.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • A passion for the mission of Rugiet Health and a deep understanding of the brand's potential to change lives.

What We Offer:

  • Health, dental, and vision coverage
  • 401(k) program
  • 3 weeks PTO
  • Opportunities for growth and professional development within a rapidly expanding company.

Additional Compensation:

  • Performance-based annual cash bonus
  • Participation in the company stock option grants program

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