Brand Director
3 weeks ago
About This Role:
Rugiet Health is seeking a highly skilled Brand Director to lead our brand strategy and creative direction. As a visionary leader, you will be responsible for maintaining the integrity of our brand's voice, visual identity, and messaging across all touchpoints.
Key Responsibilities:
- Brand Leadership:
- Develop and execute Rugiet Health's brand strategy, ensuring consistency across all channels.
- Champion the brand both internally and externally, aligning all departments with the brand's vision and values.
- Create brand noise through activations, partnerships, and cultural moments, positioning Rugiet Health as a leader in men's health and confidence.
- Brand Execution:
- Oversee compelling content creation across digital, print, and social channels.
- Brainstorm conceptual ideas with creatives and bring them to life.
- Guide and direct creatives and designers in developing innovative campaigns that resonate with our target audience and drive engagement.
- Provide hands-on oversight in the design and production of key creative assets, ensuring high standards of quality and creativity.
- Team Leadership & Collaboration:
- Inspire and mentor a multidisciplinary creative team, fostering an environment of collaboration and innovation.
- Work closely with cross-functional teams to ensure brand consistency and strategic alignment.
- Deliver great feedback to creatives and support the digital product team to ensure an on-brand, customer-first, and conversion-driven experience.
- Manage relationships with external partners, ensuring they deliver on-brand and on-brief.
- Market & Consumer Insights:
- Stay ahead of industry trends and consumer behavior to keep Rugiet Health at the forefront of the market.
- Use insights to inform brand strategy and creative direction, ensuring relevance and resonance with our audience.
- Hands-On Execution:
- Be ready to dive into details and get hands dirty, whether it's tweaking a design, writing copy, or brainstorming new product ideas.
- Balance big-picture thinking with the ability to execute on the ground level, ensuring no detail is overlooked.
Qualifications:
- Proven experience (5+ years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
- A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
- Exceptional leadership and team management skills, with the ability to inspire and drive a creative team.
- A deep understanding of consumer psychology and market dynamics, with a focus on the men's health and wellness market.
- Strong hands-on design and content creation skills, with proficiency in relevant tools and software.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- A passion for the mission of Rugiet Health and a deep understanding of the brand's potential to change lives.
What We Offer:
- Health, dental, and vision coverage
- 401(k) program
- 3 weeks PTO
- Opportunities for growth and professional development within a rapidly expanding company.
Additional Compensation:
- Performance-based annual cash bonus
- Participation in the company stock option grants program
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