Director of Strategic Communications

3 weeks ago

Austin, Texas, United States Farm Credit Full time
Job Description:

Who We Are:

Farm Credit Bank of Texas is a leading wholesale bank that has been financing agriculture and rural America for over a century. With a strong presence in five states and active participation in national capital markets, we provide essential funding and services to rural lending associations.

Our mission is to support the businesses that ensure America's access to affordable and safe food supplies, a critical industry that is constantly evolving.

We offer a competitive compensation package, generous health and wellness benefits, and a hybrid work environment located along the Colorado River, just minutes from downtown Austin.

We seek talented professionals in various fields, including technology, finance, accounting, credit, human resources, and administrative functions, to join our mission to feed the world.


Position Description:

We are searching for a Director of Strategic Communications to lead our internal communication and B2B marketing initiatives. This player/coach role will oversee a small communications team while actively contributing to the development and implementation of a comprehensive communications strategy for our wholesale bank and technology service provider.

The ideal candidate is an experienced team leader with exceptional writing skills, a proven track record of success in managing communications initiatives in the lending industry, and a strong attention to detail.

Core responsibilities include facilitating annual and quarterly financial reports, drafting and distributing financial press releases, driving company culture and messaging initiatives, promoting consistency in commercial customer communications, managing board of directors' publications, developing a B2B marketing plan, and maintaining our websites, digital assets, and brand strategy.


Key Responsibilities:

  • Develop comprehensive internal and external communication strategies aligned with bank objectives.
  • Determine a roadmap for marketing and communications' initiatives, monitoring success and proactively seeking opportunities to improve.
  • Set current and long-term goals for the communications team.

Leadership and Collaboration:

  • Lead and manage the strategic communications team, providing guidance on bank priorities and ensuring the effective delivery of communications.
  • Cultivate internal relationships to position the communications team as a trusted advisor.
  • Represent the bank to customer and public audiences, periodically reporting to executive management and/or the board of directors.

Marketing and Brand Management:

  • Enhance the bank's brand and reputation through strategic communication efforts and evaluate and refine brand guidelines for continual improvement.
  • Plan and execute B2B marketing campaigns/activities to drive confidence as a trusted partner in the financial industry.
  • Coordinate with internal partners to drive consistent and effective messaging to ensure employees and customers are informed and engaged on bank initiatives.
  • Support executive leadership with speechwriting, presentations, and other communication needs, ensuring alignment with overall business strategy.

Content Creation:

  • Collaborate with subject matter experts and draft compelling written content reflecting a strong grasp of the bank's finance and credit functions.
  • Ensure consistency in tone, style, and messaging across written communications and marketing efforts, aligned to the bank's mission and brand.

Requirements:

  • Bachelor's degree in communications, marketing, business, or a related field; or equivalent related experience.
  • 5+ years of experience in a communications role, with a minimum of 5 years in team management.
  • Exceptional verbal and written communication skills, with a strong attention to detail.
  • Excellent leadership and team management skills, with a demonstrated ability to inspire and motivate a team.
  • Ability to work onsite in the bank's Austin office on a regular basis.
  • Experience in the banking or related financial services industry or a strong finance or investor relations background. Prefer experience in lending (mortgage, auto, finance, or others) and/or loan servicing industries.

Why Farm Credit Bank of Texas:
We offer a comprehensive, affordable, and competitive benefit package focused on health and wellness, financial security, and achieving a work-life balance, including flexible health-and-wellness benefits, a 401(k) plan with employer match and additional employer contribution, long-term disability and life insurance, vacation leave, sick leave, paid holidays, and more.

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