Media Campaign Strategist
3 days ago
The Media Campaign Strategist at Synergy Interactive oversees the planning, execution, and optimization of media campaigns across various channels to meet client goals. This role involves leading a team of media planners and buyers, managing client relationships, and ensuring campaigns are delivered on time and within budget.
Key Responsibilities:
- Media Strategy Development: Develop and implement media strategies aligned with client objectives, leveraging industry trends and market insights.
- Campaign Execution: Oversee campaign execution, performance monitoring, and optimization, ensuring seamless integration with client goals.
- Client Relationship Management: Serve as the primary client contact, providing expert insights and recommendations to drive business growth.
- Team Leadership: Manage and mentor a team of media professionals, fostering a culture of innovation and collaboration.
- Budget and Vendor Management: Monitor budgets, negotiate with vendors, and maximize ROI, ensuring optimal resource allocation.
- Reporting and Analysis: Analyze campaign data and prepare client reports, providing actionable insights to inform future strategies.
Qualifications:
- Bachelor's degree in Marketing or related field.
- 5+ years in media planning/buying, with supervisory experience.
- Strong knowledge of various media channels and industry trends.
- Excellent communication, analytical, and organizational skills.
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