Media Campaign Strategist

3 days ago


Reston, Virginia, United States Synergy Interactive Full time

The Media Campaign Strategist at Synergy Interactive oversees the planning, execution, and optimization of media campaigns across various channels to meet client goals. This role involves leading a team of media planners and buyers, managing client relationships, and ensuring campaigns are delivered on time and within budget.


Key Responsibilities:

  • Media Strategy Development: Develop and implement media strategies aligned with client objectives, leveraging industry trends and market insights.
  • Campaign Execution: Oversee campaign execution, performance monitoring, and optimization, ensuring seamless integration with client goals.
  • Client Relationship Management: Serve as the primary client contact, providing expert insights and recommendations to drive business growth.
  • Team Leadership: Manage and mentor a team of media professionals, fostering a culture of innovation and collaboration.
  • Budget and Vendor Management: Monitor budgets, negotiate with vendors, and maximize ROI, ensuring optimal resource allocation.
  • Reporting and Analysis: Analyze campaign data and prepare client reports, providing actionable insights to inform future strategies.


Qualifications:

  • Bachelor's degree in Marketing or related field.
  • 5+ years in media planning/buying, with supervisory experience.
  • Strong knowledge of various media channels and industry trends.
  • Excellent communication, analytical, and organizational skills.


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