Marketing Campaign Manager
3 days ago
We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at EBSCO Industries Inc. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive business growth and revenue.
Key Responsibilities- Develop and Execute Digital Marketing Strategies
- Lead the development and execution of digital marketing campaigns across multiple channels, including email, social media, search engine optimization (SEO), and paid advertising.
- Collaborate with cross-functional teams to align digital marketing strategies with business objectives.
- Manage and Optimize Digital Marketing Channels
- Monitor and analyze digital marketing performance metrics, including website traffic, engagement, and conversion rates.
- Optimize digital marketing campaigns and channels to improve performance and achieve business objectives.
- Develop and Manage Digital Content
- Develop and manage digital content, including blog posts, social media posts, and email newsletters.
- Collaborate with internal stakeholders to develop and implement content marketing strategies.
- Stay Up-to-Date with Industry Trends
- Stay current with the latest digital marketing trends, technologies, and best practices.
- Attend industry conferences, webinars, and workshops to stay informed and network with peers.
- Experience
- A minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
- Proven track record of developing and executing successful digital marketing campaigns.
- Skills
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Experience with digital marketing tools, including Google Analytics, Google Search Console, and social media advertising platforms.
- Education
- Bachelor's degree in Marketing, Communications, or a related field.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply.
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