Digital Media Buyer

2 days ago


Reston, Virginia, United States ICF Full time
About the Role

We are seeking a highly skilled Digital Media Buyer to join our team at ICF. As a Digital Media Buyer, you will be responsible for executing and optimizing digital media campaigns across various online marketing channels and platforms.

Key Responsibilities
  • Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms, ensuring they meet set objectives and performance benchmarks.
  • PPC Search: Conduct keyword research and analysis, reviewing search copy and providing constructive suggestions; manage budgets in line with strategy and ensure that monthly spend is on target.
  • Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Management of digital buying for assigned accounts, utilizing understanding in digital media and analytics to maximize campaign outcomes.
  • Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
  • Reporting and Performance Improvement: Oversee the reporting for each campaign monthly, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics.
  • Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success.
  • Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.
Requirements
  • Bachelor's degree (or applicants can substitute one year of related experience for one year of education)
  • 2+ years of hands-on experience in Google Ads and Bing executing and managing search campaigns
  • 2+ years of experience in keyword research & analysis
  • Familiar with campaign buying across online marketing channels such as paid social, programmatic display, and video on digital advertising platforms such as Google Ads, Facebook, Programmatic DSP, etc.
  • Experience implementing pixels for data collection and conversion tracking on websites
  • Ability to multitask and meet deadlines under pressure
  • Understanding of web analytics tools, such as Google Analytics and Google Tag Manager
  • Adaptable, flexible, and a team player with a passion for digital advertising
  • Active interest in keeping up with the paid media industry and latest trends
About ICF

ICF is a global advisory and technology services provider. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.



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