Social Media Strategist

1 day ago


Reston, Virginia, United States Unwell Full time
Unwell Social Content Director Job Description

We are seeking a highly creative and trend-savvy Social Content Director to lead our social presence across all platforms. This role is ideal for someone who identifies first and foremost as a creator—someone who lives and breathes social media, is intimately comfortable editing and cutting content themselves, understands the nuances of each platform, and has a keen eye for what's trending and what will engage our audience.

Key Responsibilities:
  • Content Creation: Lead the ideation, creation, and execution of social media content that is both innovative and aligned with Unwell's brand voice. This includes everything from short-form videos and graphics to interactive stories, live event coverage, and product launches.
  • Trend Analysis: Stay ahead of social media trends and platform updates to ensure Unwell remains at the forefront of digital engagement. This includes actively following emerging TikTok trends and incorporating them into our strategy in a unique and creative way to keep our content fresh and relevant.
  • Audience Engagement: Develop a passion for reading and understanding comments, engaging with our audience, and using their feedback to shape our content. Ensure that our social media strategy is not only creative but also responsive to what our community is saying.
  • Creative Vision: Work closely with the creative team to ensure that all content reflects the overarching creative vision for Unwell and each piece of IP under our umbrella. Ensure brand consistency across all social channels, making sure each IP maintains its unique voice and identity.
  • Collaboration: Partner with the Head of Marketing to track and measure the performance of social content, using analytics to refine and optimize our strategies. Provide feedback and guidance to the social team to ensure that all content is driving engagement and growth.
  • Team Management: Assist in leading the social team, fostering a collaborative and innovative environment. Provide creative direction, and ensure that all content meets Unwell's high standards.
Required Skills & Qualifications:
  • Creativity: Creativity is the most critical quality we are looking for in this role. Your portfolio should be a testament to your exceptional creative abilities, demonstrating your talent for producing standout social media content across various platforms. We are seeking someone who can consistently think outside the box, push boundaries, and bring innovative ideas to life.
  • Social Media Expertise: Deep knowledge of all major social media platforms (Instagram, TikTok, YouTube, etc.), including their algorithms, best practices, and what content performs well on each.
  • Trend Awareness: You should be deeply tuned into social media, with a knack for spotting trends before they blow up. We need someone who thinks like a creator, knows how to craft content that captures attention, and makes it impossible to look away.
  • Audience Engagement: Passion for reading comments and engaging with our community. You should be able to use audience feedback to shape and improve our social media strategies.
  • Creative Vision: A deep understanding of and alignment with Unwell's creative vision. You should be able to ensure that all social content aligns with this vision while also being innovative and engaging.
  • Adaptability: Ability to quickly adapt to changes in social media trends and platform algorithms, ensuring that our strategies remain effective and relevant.
  • Experience: 7+ years of experience in social media content creation and strategy, with a proven track record of driving engagement and growth.
Why Join Unwell?
  • Creative Freedom: Be part of a company that values creativity and innovation, and gives you the freedom to explore new ideas and trends.
  • Impact: Play a key role in shaping the social media presence of a rapidly growing brand with a diverse portfolio of IP.
  • Growth Opportunity: Join a collaborative team where your contributions will directly impact the company's success.


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