Director of Marketing and Brand Development

3 days ago

Philadelphia, Pennsylvania, United States Aramark Full time

Marketing and Brand Development Lead

The Director of Marketing and Brand Development will drive the strategic development and implementation of IPS Rebates' marketing initiatives, ensuring alignment with business objectives and actively supporting revenue growth and retention efforts.

Working closely with the Director of Sales, the primary focus will include supplier growth and retention strategy, brand development, and sales enablement.

Initially managing a team of two, this newly established role is positioned to make a profound impact on our organization's growth and future achievements.


Lead development and execution of annual IPS marketing plan to drive long-term growth and retention within key audiences, including Suppliers and IPS Rebates Members (primarily K12 School Districts).


Develop, implement, and oversee a comprehensive suite of marketing collateral showcasing the IPS Value Proposition, collaborating closely with marketing specialist, internal stakeholders, and creative agency partners.


Collaborate with the Sales Director to launch annual client survey, aimed at generating insightful results and facilitating continuous growth opportunities.


Support IPS Rebates' business development endeavors through innovative marketing strategies, branding initiatives, and effective communication tools.


Partner with the Director of Sales to develop and execute demand and lead generation campaigns aimed at increasing market share and supporting prospective member acquisition goals.


Utilize various analytical tools and metrics, such as web analytics, CRM, and email marketing platforms, to analyze and optimize marketing campaign performance, ensuring alignment with key performance indicators and overarching business objectives.


Work in tandem with Aramark Supply Chain IPS liaison and IPS Manager of Manufacturer Relations to collaborate directly with suppliers, developing launch materials and executing launches for both internal and external audiences.


Provide strategic oversight to identify compliance and program opportunities within the Supplier network.


Manage the IPS marketing program profit and loss (P&L), including monthly projections, to ensure financial alignment with organizational goals and objectives.


Develop and maintain supplier content in ?Manage third-party fulfillment company relationship and contract. (Integrated Marketing Technologies)


Brand Marketing


Oversee creative content and positioning of the IPS Rebates public website and social media marketing to drive engagement, collaborating with external agency partners.

Create and maintain standardized, brand-focused templates for business reviews, presentations, and other deliverables.


Actively seek out advertising opportunities, assess their return on investment, and communicate results to IPS senior management.


Continuously gather K12 insights and educational resources from the School Nutrition Association (SNA) website and other learning platforms, and effectively communicate findings to internal stakeholders.


Monitor, evaluate, and implement insights from industry trends to enhance overall marketing effectiveness, with a focus on digital marketing and social media strategies.


Supervise the Marketing Specialist, Creative agency, and fulfillment partner in creating collateral, booth designs, client giveaways, and promotions.


Manage the partnership with the School Nutrition Association to optimize the IPS Rebates Patron sponsorship.


This position is responsible for the performance and development of 2 team members.


Implement data dashboards that integrate content, campaigns, Smart a la Carte member portal engagement, and performance across the team, reporting out monthly on key findings and identifying areas of success, improvement, and opportunity.


A successful candidate must possess a 4-year college degree in Marketing or Communications


Minimum seven (7) years of marketing and/or communication experience, demonstrating a record of progressively increasing responsibility.


Experience in developing short and long-term marketing strategies.


Experience and demonstrated ability on the use of the following: email marketing software (Pardot or HubSpot).


Financial acumen, budget development and people management skills


Above average computer skills, specifically in Microsoft office applications - MS Word, Excel, and PowerPoint.


Foodservice Industry experience is a plus, K12 segment experience is an additional asset.


An entrepreneurial mindset, confident in his/her abilities, self-motivated and able to work effectively with little supervision and in a team environment.


Excellent customer service and client relationship skills.


Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.


Has perseverance and the ability to drive complicated projects to a successful conclusion.


Draws on diverse resources to make high quality decisions.


About Aramark


The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world.


Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.


So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.

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