VP of Brand Management and Product Marketing

4 weeks ago


Burbank, California, United States Warner Media, LLC Full time
Job Description

About the Role

We are seeking a highly experienced and strategic VP of Brand Management and Product Marketing to join our team at Warner Bros. Games. As a key member of our leadership team, you will be responsible for driving the strategic marketing vision, enhancing brand growth, player growth, and engagement across all franchises.

Key Responsibilities

  • Develop comprehensive global marketing strategies for short- and long-term business growth, player acquisition, and engagement.
  • Guide the brand positioning by developing marketing strategies that align with the brand's vision, differentiating Warner Bros. Games in the marketplace and enhance loyalty.
  • Work closely with studios and central product and production teams to provide insights on player preferences, trends, and market needs to guide game development experiences.
  • Develop budget and growth proposals, managing the total marketing budget allocation for global and territory-specific efforts.
  • Oversee marketing initiatives' financial performance, ensuring alignment with P&L objectives and marketing goals.

Requirements

  • 12+ years' experience in senior brand and consumer marketing roles in relevant industries, including video games.
  • Proven success in brand management, product marketing, and live-service games.
  • 7+ years' experience managing teams across marketing functions.

What We Offer

Warner Bros. Discovery offers a competitive salary range of $213,500.00 - $396,500.00 per year, as well as a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.



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