Digital Marketing Strategy Lead

4 weeks ago

Los Angeles, California, United States The Wonderful Company LLC Full time

We are seeking a seasoned Sr. Manager, Digital Marketing to drive our in-platform paid media strategy and campaign management. Located at our West Los Angeles office, this role offers a hybrid schedule with in-office requirements Monday-Wednesday and remote work on Thursday-Friday.

About the Role
  • As a key member of our team, you will oversee the development and execution of digital marketing plans for social platforms, YouTube, and LinkedIn.
  • You will collaborate with our Marketing Team to understand business objectives and set media KPIs, contributing to brainstorming and cross-department planning.
  • Key responsibilities include determining budgets, targeting, timing, and other elements of digital campaign planning, as well as presenting plans to internal constituents and the Marketing Team.
  • You will manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery, ensuring best practices when building and testing campaigns.
  • Responsibilities also include optimizing campaigns and test strategies to drive performance and learnings, analyzing and reporting on campaign results, tracking spending, and validating media partner invoices.
  • You will maintain strong relationships with our media vendor platforms, keep the team abreast of changes to social platform offerings, and proactively research the latest digital trends affecting digital marketing.
Requirements
  • A proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms, YouTube, and LinkedIn is essential.
  • Active usage and native understanding of these digital platforms, including Facebook Ads Manager, Google Ads (video and search), and social media management platforms like Hootsuite, is required.
  • You should have experience with campaign builds on other platforms, such as Pinterest, TikTok, Snap, and LinkedIn, as well as data analysis and Excel proficiency.
  • An excellent written and oral communication and presentation skillset, with the ability to articulate and persuasively sell strategic concepts within the agency and directly to clients, is crucial.
What We Offer
  • A competitive salary range of $100,000 - $110,000, with potential discretionary bonus, reflects the company's commitment to compensating talented professionals fairly.
  • We prioritize employee well-being with top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility.
  • Career advancement opportunities abound within The Wonderful Company LLC, with clear paths for growth and internal mobility across diverse business units.
  • Our dedicated Learning and Organizational Development department provides extensive resources for personal and professional growth, including People Manager and leadership training, webinars, and eLearning courses.

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