Digital Strategy Expert
3 weeks ago
We are seeking an exceptional Digital Strategy Expert to join our team at Loyola Marymount University. As a key member of our Marketing and Brand Management department, you will play a critical role in developing, managing, and optimizing our digital presence across web and email platforms.
The ideal candidate is a highly dedicated professional with a firm understanding of digital strategy and user experience working in a data-driven environment. You will be responsible for driving the execution of digital projects, including website redesigns, mobile applications, video production, and SEO initiatives.
In this role, you will oversee project resources, including internal teams and freelancers, to deliver services on time and within budget across creative, technical, and communication disciplines. You will also advise on content strategy, design, and information architecture to ensure digital projects align with audience needs and university branding.
Key Responsibilities:
- Develop and maintain front-end and back-end features for the university's websites, utilizing coding skills in languages such as HTML, CSS, JavaScript, and PHP to deliver seamless user experiences.
- Drive the execution of digital projects, including website redesigns, mobile applications, video production, and SEO initiatives, ensuring enhanced user experiences for target audiences.
- Oversee project resources, including internal teams and freelancers, to deliver services on time and within budget across creative, technical, and communication disciplines.
- Advise on content strategy, design, and information architecture to ensure digital projects align with audience needs and university branding.
Requirements
- A minimum of 6 years in digital strategy, marketing, or communications in an institutional or enterprise environment, with proven leadership and supervisory experience.
- Strong proficiency in HTML, CSS, JavaScript, PHP, SQL/MySQL, XML, server-side tech, and version control (Git).
- Excellent verbal and written communication skills with a demonstrated ability to inspire, engage, and collaborate with cross-functional teams.
- Skill in managing multiple digital projects in a fast-paced environment, ensuring deadlines are met with great attention to detail and quality-successfully delivering data-driven results aligned with strategic goals.
Compensation
The estimated salary for this position is $85,000-$90,000 annually, commensurate with education and experience.
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