Digital Marketing Strategist
11 hours ago
The Pack Labs is seeking a visionary leader to drive our digital marketing efforts and guide our team toward unprecedented success. As Digital Marketing Strategist, you will play a pivotal role in shaping our online presence, driving growth, and amplifying our brand awareness.
About the RoleWe are looking for an experienced professional with a proven track record in digital marketing leadership, particularly in scaling CPG brands through paid and organic strategies. Your expertise should include Meta Ads, Google, email marketing, SEO, and customer retention. You will work closely with our CEO and marketing team to craft and execute a comprehensive marketing strategy that drives measurable growth.
This is a leadership position with a hands-on approach, where you'll oversee all aspects of digital marketing, including paid media, email marketing, SEO, PR, and customer retention. The ideal candidate will thrive in a strategic yet executional role and have exceptional leadership, communication, and project management skills.
Key Responsibilities:
- Develop and Execute a Comprehensive Marketing Strategy: Drive our online presence, amplify brand awareness, and measure growth through paid media, customer retention, email marketing, and SEO.
- Lead and Inspire a High-Performing Marketing Team: Build, mentor, and lead a team that encourages collaboration, accountability, and innovation.
- Oversee Advertising Campaigns: Ensure scalable, profitable, and compliant campaigns on platforms like Meta and Google.
- Analyze Data and Optimize Performance: Analyze campaign data and website performance to optimize ROI, conversion rates, and the overall user experience.
- Design and Implement Email Flows: Drive customer loyalty and repeat purchases through segmentation strategies and retention campaigns.
- Enhance Organic Visibility: Develop and execute SEO initiatives, optimize content, and improve site performance.
- Strengthen Brand Awareness: Enhance credibility through press outreach, media relations, and strategic partnerships.
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