Brand Strategy Lead

5 days ago

Los Angeles, California, United States The Digital Dept. Full time
Job Description:

We are seeking a seasoned professional to lead our Brand Strategy team at The Digital Dept. As the Director of Creative Innovation, you will work closely with the VP of Brand Strategy to drive innovation and optimize service offerings and team workflow. You will oversee and support Strategists and Account Managers with their day-to-day tasks across pre-sales and post-sales projects.

A successful candidate must have 5+ years of agency experience and be familiar with creators, social media channels (Facebook, Instagram, TikTok, X, Pinterest, etc) and building successful creator and brand partnerships.

The position is available in Los Angeles and New York City. We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, plus benefits and a 5% GP on new business brought into TDD.

Key Responsibilities:
  • Leadership and Management:
  • Lead, mentor, and manage a team of brand strategists and account managers to ensure the successful execution of influencer marketing campaigns.
  • Provide strategic direction and support to the team, fostering a collaborative and high-performance work environment.
  • Continuously evaluate and improve internal processes to enhance team productivity, campaign effectiveness, and client satisfaction.
  • Implement best practices and standard operating procedures for strategy development and account management.
  • Strategic Planning:
  • Foster a culture of creativity and innovation, encouraging the team to explore new ideas and approaches to influencer marketing.
  • Lead brainstorming sessions and workshops to develop cutting-edge strategies and campaign concepts.
  • Develop and implement comprehensive brand strategies that align with clients' business objectives and market trends.
  • Collaborate with clients to understand their goals, target audience, and key performance indicators (KPIs), translating these into actionable strategies.
  • Stay up-to-date with industry trends, competitive landscape, and emerging technologies in influencer marketing.
  • Campaign Development & Execution:
  • Oversee the creation of innovative and effective influencer marketing campaigns, ensuring they are on-brand and meet client expectations.
  • Guide the team in identifying and selecting appropriate influencers that align with brand values and campaign objectives.
  • When necessary, lead campaign execution, inclusive of managing talent onboarding, contracting, briefing, production, and post-production campaign optimization and reporting.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
  • Prepare and present detailed reports to clients, highlighting campaign outcomes, ROI, and future strategic recommendations.
  • Client Relationship Management:
  • Build and maintain strong relationships with key clients, acting as the primary point of contact for strategic discussions and campaign updates.
  • Address client concerns and feedback promptly, ensuring high levels of client satisfaction and retention.
  • Collaboration and Communication:
  • Work closely with creative, content, and analytics teams to ensure cohesive and effective campaign execution.
  • Facilitate clear and consistent communication between clients, internal teams, and external partners.
  • Budget Management:
  • Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
  • Approve expenditures and negotiate contracts with influencers and third-party vendors.

Travel: When necessary, travel may be required.

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