Digital Marketing Specialist

3 days ago


Los Angeles, California, United States Upright Citizens Brigade Full time
Job Title: Digital Marketing Specialist

The Upright Citizens Brigade is seeking a talented Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives traffic to our website, increases engagement on social media, and attracts new customers. The ideal candidate will have a strong understanding of digital marketing principles, including search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media marketing.

Key Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy that aligns with our company's goals.
  • Conduct keyword research and optimize website content for search engines.
  • Create and schedule social media posts to increase engagement and drive traffic to our website.
  • Analyze website analytics to track progress and make data-driven decisions.
  • Develop and execute email marketing campaigns to nurture leads and convert them into customers.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:
  • Strong understanding of digital marketing principles, including SEO, PPC, email marketing, and social media marketing.
  • Excellent writing and communication skills.
  • Proficiency in Google Analytics and other web analytics tools.
  • Experience with email marketing software (e.g., Mailchimp, Constant Contact).
  • Knowledge of improv theater or performing arts is preferred.
  • Ability to work flexible hours, including evenings and weekends for live event coverage.

Salary: $55,000 - $75,000 per year.

This is a salaried position with benefits.

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