Digital Marketing Strategist

4 days ago

Toledo, Ohio, United States Donatech Full time
Job Description

Job Title: Digital Marketing Specialist

Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Donatech. The successful candidate will be responsible for leading our digital marketing efforts, including community management, content creation, communications, and analytics.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy to enhance our brand presence and engage with our target audience.
  • Manage and maintain our social media presence across multiple platforms, including content creation, posting, and engagement.
  • Collaborate with our marketing teams to create and execute content calendars, ensuring timely and relevant content is posted across all channels.
  • Contribute to the development of our social media plan, aligning with our strategic marketing and communications plans.
  • Provide exceptional customer service and support through social media, working closely with our customer service, technical, and warranty teams.
  • Utilize analytics tools to track and measure metrics, identifying areas for improvement and implementing new initiatives to enhance response and engagement.
  • Develop and maintain a deep understanding of our Insulation business, including the value our products deliver to customers.
  • Anticipate and proactively deliver needs for digital content, ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment.
  • Track and manage multiple active and upcoming projects end-to-end, including timelines, milestones, asset requirements, resource needs, and deliverables.

Requirements:

  • Bachelor's degree in Communications, Advertising, Public Relations, Business, or related field. MBA optional.
  • 3+ years' experience managing social media platforms or communities for brands.
  • 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization.

Preferred Qualifications:

  • Actively participates in a wide variety of social media activities, including blogging, community development, and management.
  • Understanding of popular social networks, including design, functionality, users, reporting, advertising, and analytic packages.
  • Demonstrated ability to produce community management guidelines and documents that reflect a holistic understanding and implementation of the role of social media and its effects.
  • Proficiency in PowerPoint and presentation tools and skills.
  • Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24.
  • Exceptional communication skills and leadership capability to organize and motivate cross-functional teams without direct reporting.
  • Very high attention to detail.
  • Excellent verbal, written, and presentation skills.
  • Maturity and conviction to develop and execute strategies that are aligned with company values.
  • Ability to write engaging copy and stories that support the strategic priorities of the Insulation business.

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