Senior Marketing Manager
6 days ago
Fresh Baguette is a rapidly expanding, artisanal bakery known for its high-quality standards and modern atmosphere. Founded in Bethesda, MD in 2013, the company aims to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area. With six retail locations, a production bakery, and a thriving wholesale business, Fresh Baguette serves coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year.
Job SummaryWe are seeking a talented and dynamic Senior Marketing Manager to help grow our business. The ideal candidate will be goal-driven, customer-focused, and detail-oriented, with excellent communication skills and the ability to work outside of traditional office hours. As a Senior Marketing Manager, you will be responsible for stimulating sales growth in our bakeries through various marketing channels, including social media and grassroots marketing.
Key Responsibilities- Develop and execute marketing strategies to raise awareness of the brand and encourage new guests to try Fresh Baguette
- Foster loyalty amongst existing guests to build frequency of visits
- Act as community liaison and lead all local store marketing initiatives
- Plan, execute, and evaluate social media, email, and other digital media campaigns
- Understand and communicate marketing strategy and objectives to bakery management and staff
- Deploy collateral, merchandise, and other communications effectively with corporate support team
- Analyze effectiveness of marketing initiatives and make strategic recommendations regarding sales & marketing as needed
- Bachelor's degree in Sales, Marketing, or Communications
- Experience in customer service and marketing managing social media
- Fluency in digital marketing and social media
- Ability to work outside of traditional office hours
- Experience in restaurant or retail marketing preferred
- Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus
- Competitive salary: $75,000 - $85,000 per year
- Paid Time Off after 90 days
- Health and Dental Insurance after 90 days
- Wellness Reimbursement
- 40% Employee Discount
- 401K and 401K Match
- Free Lunch
- Anniversary Gift Card
- Exciting growth potential
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