Senior Marketing Manager

6 days ago


Rockville, Maryland, United States Fresh Baguette Full time
About Fresh Baguette

Fresh Baguette is a rapidly expanding, artisanal bakery known for its high-quality standards and modern atmosphere. Founded in Bethesda, MD in 2013, the company aims to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area. With six retail locations, a production bakery, and a thriving wholesale business, Fresh Baguette serves coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year.

Job Summary

We are seeking a talented and dynamic Senior Marketing Manager to help grow our business. The ideal candidate will be goal-driven, customer-focused, and detail-oriented, with excellent communication skills and the ability to work outside of traditional office hours. As a Senior Marketing Manager, you will be responsible for stimulating sales growth in our bakeries through various marketing channels, including social media and grassroots marketing.

Key Responsibilities
  • Develop and execute marketing strategies to raise awareness of the brand and encourage new guests to try Fresh Baguette
  • Foster loyalty amongst existing guests to build frequency of visits
  • Act as community liaison and lead all local store marketing initiatives
  • Plan, execute, and evaluate social media, email, and other digital media campaigns
  • Understand and communicate marketing strategy and objectives to bakery management and staff
  • Deploy collateral, merchandise, and other communications effectively with corporate support team
  • Analyze effectiveness of marketing initiatives and make strategic recommendations regarding sales & marketing as needed
Requirements
  • Bachelor's degree in Sales, Marketing, or Communications
  • Experience in customer service and marketing managing social media
  • Fluency in digital marketing and social media
  • Ability to work outside of traditional office hours
  • Experience in restaurant or retail marketing preferred
  • Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus
What We Offer
  • Competitive salary: $75,000 - $85,000 per year
  • Paid Time Off after 90 days
  • Health and Dental Insurance after 90 days
  • Wellness Reimbursement
  • 40% Employee Discount
  • 401K and 401K Match
  • Free Lunch
  • Anniversary Gift Card
  • Exciting growth potential


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